Dunja Lazic — May 12, 2018 — May 12, 2018 jieun1605 / Pixabay This week, Facebook is hosting its annual F8 conference, an event where they roll out changes to their apps and invite the community to try out new bleeding edge features. As usual, we’re following all changes to Instagram closely and try to … Continue reading Instagram Makes it Even Easier to Build Meaningful Relationships with Your Followers
Putting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships both internally and externally. Andy Betts on May 7, 2018 In under a decade, we’ve seen the martech space explode in size, from just 150 solutions in 2011 to more than 6,800 as of … Continue reading Managing martech relationships: Partnerships and agility in marketing
John Oechsle — April 26, 2018 Follow @hjoech — April 26, 2018 Commit to meaningful interactions and building long-term customer relationships this Small Business Week It’s been 55 years since President John F. Kennedy proclaimed the inaugural Small Business Week. The annual event recognizes the outstanding – and vital – contributions of entrepreneurs and small … Continue reading Focus on Building Lasting Customer Relationships this Small Business Week
David Libby — April 12, 2018 Follow @davidlibby— April 12, 2018 Forgive me while I rant. Your total number of social media influencers do not equal your total influence. You are not Facebook, Twitter or LinkedIn. Nor will you ever be. You do not want to be. You are a B2B technology vendor. Your circle … Continue reading How to Assess the Social Value of Relationships
Amanda Abella — April 5, 2018 — April 5, 2018 I’m currently working on a huge project for one of my clients where I get to interview successful entrepreneurs from all types of industries. On a recent interview I did, I had the pleasure of speaking with a friend and colleague who is a genius … Continue reading 4 Reasons Why Nurturing Business Relationships Makes Money
Kantar: ‘Invisible’ Relationships Between Brand And Consumer by Laurie Sullivan , Staff Writer @lauriesullivan, March 26, 2018 Attribution continues to change, becoming more sophisticated and increasingly complex. For example, a recent partnership between Placed and Kantar brings together offline and online advertising, and offline purchases. While Placed brings location data such as where and what time … Continue reading Kantar: ‘Invisible’ Relationships Between Brand And Consumer
Elizabeth Harr — March 8, 2018 — March 8, 2018 Few would argue with the notion that building business relationships is critical in professional services. And while marketing efforts put toward pricing and service strategy, or articulation of a firm’s competitive position, their real advantage lies in the strength of their relationships. An important body … Continue reading 5 Keys to Building Business Relationships
James Potter — February 27, 2018 Follow @thelinkedinman — February 27, 2018 PhotoMIX-Company / Pixabay Let’s keep this simple. There are two core approaches on LinkedIn, very different in approach, the work involved and the risk. Connect and message This is the approach where you connect to lots of relevant people with the idea that … Continue reading Connect Through Relationships or Connect Alot – The Pro’s and Con’s
Lilian Sue — November 24, 2017 — November 24, 2017 If you’ve been following my blog, you’ve probably read my posts on how unit publicity helps indie film, great advertising campaigns and tips on great tools to use to help manage social media and save time. But with the rise of influencer marketing and platforms … Continue reading How to Find & Develop Relationships with Social Media Influencers
Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results. Jeff Baum on September 5, 2017 At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether … Continue reading Critical tips for navigating difficult client relationships
