At the November MarTech Conference we discussed how AI is transforming personalization from a buzzword into a measurable strategy. MarTechBot on November 10, 2025 For years, marketers chased the promise of true one-to-one personalization — the ability to connect with each customer as an individual, at scale. Many of their strategies stalled, constrained by … Continue reading Reinventing your personalization and orchestration with AI
Ryan Nelsen, CMO of StackAdapt, joins Playbook Broken to talk about the evolution of B2B marketing. Marc Sirkin on September 24, 2025 What does it take to reinvent high-performance marketing? In this episode of Playbook Broken, we’re joined by Ryan Nelsen, CMO of StackAdapt, to get the playbook on AI-fueled advertising and strategic growth. … Continue reading Broken playbooks and broken bones: Reinventing B2B with Ryan Nelsen
September 02, 2025 Ann Arbor is reinventing the power company BY Adele Peters Most new renewable energy projects take the form of massive wind or solar farms. Ann Arbor, Michigan, is trying something different: a new city-owned utility is building a local power network within city limits, made up of solar microgrids and geothermal energy installed … Continue reading Ann Arbor is reinventing the power company
February 15, 2025 5 hot takes on reinventing old age as a concept We have reflected long and hard on many subjects, but no one really paid attention to population aging until about the 1930s. BY Next Big Idea Club James Chappel is an associate professor of history at Duke University and a senior fellow at … Continue reading 5 hot takes on reinventing old age as a concept
March 25, 2024 These 3 technologies are reinventing Silicon Valley yet again Once the tech industry gets through its current wave of layoffs and disruption, it could enter its biggest boom period ever. BY Tim Bajarin Not only have I had the privilege of working in and covering Silicon Valley for the past 40 years, … Continue reading These 3 technologies are reinventing Silicon Valley yet again
By Nicole LaPorte January 22, 2023 Last December, when the Michelin Guide announced which California restaurants had been blessed with a coveted star (or stars) for the year—undoubtedly the most prestigious designation in the culinary world—new entrants such as chef Curtis Stone’s Gwen and 715, a spare, omakase sushi joint, garnered heartfelt applause … Continue reading This Instagrammer is reinventing the creative art of restaurant reviews
Laura Patterson May 27, 2021 Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. Product launches involve a lot of moving parts. For … Continue reading Bring a New Product to Market Without Reinventing the Wheel
Slye Joy Serrano May 12, 2021 During the height of the pandemic, people have been confined in their homes. Between bingeing TV series and adapting to the disruption of the lockdown to our everyday lives, at-home consumers have been consuming more content than ever. Mikkel Høimyr, Head of Marketing at Shakr, noted that some of … Continue reading The Rise of TikTok Influencers: How Gen Z Is Reinventing Influencer Marketing
Plus, Martech is hiring Kim Davis on March 22, 2021 Good morning, Marketers, and what about the website? Yes, we spend a lot of time talking about mobile apps and social media and CCTV and virtual events and voice and bots — whatever the channel of the moment happens to be. But the truth for … Continue reading Reinventing websites for brands and ecommerce: Monday’s daily brief
Deborah Sweeney August 25, 2020 In June 2020, GetApp surveyed 577 small business owners to learn how they were able to respond to changing consumer behaviors and pivot their business models as a result of the COVID-19 pandemic. According to those polled, 92% of small businesses successfully pivoted in at least one way to meet … Continue reading Reinventing Business Models: 3 Ways Small Businesses Can Keep the Momentum Going
