Tag Archives: Refine

Data-Driven Riddle: B2C Brands Are Trying To Refine Their Strategies

Data-Driven Riddle: B2C Brands Are Trying To Refine Their Strategies by Ray Schultz , Columnist, October 10, 2022 Brands have a long way to go before they get the maximum benefit from their data, judging by The B2C Perspective on Using Data to Predict Future Performance, a study from Pecan AI, conducted by Ascend2. Most B2C … Continue reading Data-Driven Riddle: B2C Brands Are Trying To Refine Their Strategies →

How to Use Your Story Brand Framework to Refine Your Homepage

Branding Tools

Steven Imke October 8, 2021 Assuming that you have created your company’s brand story using the story brand framework, it is time to use that framework to refine your homepage so you can grow your business. By definition, a homepage is the page typically encountered first on a website that usually contains links to the … Continue reading How to Use Your Story Brand Framework to Refine Your Homepage →

4 Reasons You Should Refine Your Mobile Marketing Strategy

Mobile Marketing

Syed Balkhi June 7, 2021 Here’s a quick question; on average, how much time do you spend on your smartphone? Believe it or not, research shows that the average person spends 3 hours and 40 minutes on their device every day. Couple this with the fact that there are close to 4 billion mobile users, … Continue reading 4 Reasons You Should Refine Your Mobile Marketing Strategy →

Amazon advertising: Here’s how you can refine your strategy

Amazon Advertisement

Brands need to understand the incrementality of each click and then optimize their bids. Himanshu Jain on March 28, 2019 Unless you have been living under a rock or are one of 10 people who still consider e-commerce is a fad, you know about the explosive growth Amazon has seen in the last decade. But … Continue reading Amazon advertising: Here’s how you can refine your strategy →

Refine your content marketing tactics to benefit from enhanced search engine display

SEO Tools

Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren’t considered. Thomas Stern on May 26, 2016 Content marketing has become commonplace for marketers today. For those who need guidance, there are numerous handbooks and step-by-step resources that teach the best ways to understand who we’re marketing to and … Continue reading Refine your content marketing tactics to benefit from enhanced search engine display →

Twitter Ads: Using Conversion Data Reports to Optimize and Refine Campaigns

Leads Conversion, Twitter

Brenda TonMarch 30, 2015 If you’re running Twitter Ads and wondering why your cost per action is high, this post will show you how to use Twitter’s campaign reporting and analytics to deep dive, optimize, and refine your campaigns. In order to take advantage of these actionable insights, you must have Twitter’s conversion pixel installed. … Continue reading Twitter Ads: Using Conversion Data Reports to Optimize and Refine Campaigns →