Microsoft Ads is moving beyond clicks with impressions-based remarketing. Here’s what this shift means for channels, budgets and strategy. Sean Nowlin on September 12, 2025 Microsoft search ads updates usually fly under the radar — such is life as a distant second to Google — but a late August announcement deserves attention: the launch … Continue reading Why impression-based advertising will redefine search and CTV
As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision. DoorDash on August 26, 2025 Retail media networks are projected to be worth $ 179.5 billion by 2025, but capturing share and achieving long-term success won’t hinge solely on growing their customer base. With over 200 retail media networks now … Continue reading Global expansion and hyperlocal focus redefine the next chapter of retail media networks by DoorDash
GA4 isn’t about page views — it’s about different types of trackable events which provide actionable data.. Constantine von Hoffman on September 14, 2022 The arrival of Google Analytics 4 has people understandably nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with … Continue reading Getting started with Google Analytics 4: Redefine success
Daniel Burrus — July 17, 2019 Follow @DanielBurrus — July 17, 2019 We are no longer in a period of rapid change. We have now entered an amazing inflection point where true transformation happens. For example, we changed how we listened to music and catalogued our media when we went from CDs and floppy discs … Continue reading Redefine and Reinvent Your Career Before It Leaves You Behind
John Smulo — December 20, 2017 Follow @purplecowtweets — December 20, 2017 Shutterstock It’s never been a better time to outsource your digital marketing efforts to an agency. Agencies are comprised of some the world’s top digital marketers, digital marketers that are on top of new trends, the constant algorithm changes and best of all, … Continue reading Outsource Marketing – How an Agency Can Redefine and Bring Profitable ROI
Daniel Burrus — September 26, 2017 Follow @DanielBurrus — September 26, 2017 One of the central principles of the Anticipatory Organization model is to move beyond the idea of mere competition. By that, I mean going past the idea of measuring your organization’s success and performance against others. Instead, set your own standards through transformational … Continue reading Transcend the Usual, Redefine Risk Management
by Larissa Faw, Staff Writer, June 21, 2016, 8:45 AM CANNES, FRANCE — Creativity is often challenged in an era of 24-hour, fast-churning digital production cycle. Yet digital presents opportunity to reach new audiences and tell more in-depth stories, said Anna Wintour, artistic director, Conde Nast during a Tuesday session the Cannes Lions International Festival … Continue reading Anna Wintour On Creativity: Constantly Redefine Your Comfort Zone
by Ryan Jenkins April 4, 2016 Follow @theRyanJenksApril 4, 2016 In April 2009, Ashton Kutcher beat CNN to become the first person with one million followers on Twitter. All the media attention surrounding Kutcher’s challenge served as a tipping point in helping Twitter move from a niche network to a mainstream communication tool. Many believe … Continue reading 5 Ways Snapchat Will Redefine Workplace Communication
Laurie Sullivan @lauriesullivan, March 13, 2015 7-Eleven will launch an electronic bill pay app that enables consumers to pay bills at the point of sale using cash, per Laura Gordon, VP of brand innovations at 7-Eleven. She spends every day redefining convenience for the thousands of consumers who spend about 2.5 minutes per visit in … Continue reading SXSW: How 7-Eleven, TD Bank, Mazda Utilize Social Media To Redefine Convenience
