To help B2B marketers prepare for what the future holds, columnist John Steinert lays out three trends you should keep top of mind in the coming year. John Steinert on January 11, 2018 My overarching prediction for 2018 is that more and more B2B marketers will stop hiding behind vanity metrics like click-through … Continue reading What are you putting on the front burner? B2B marketing predictions and recommendations for 2018
The best SEO strategy is meaningless if there’s no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done. Michael King on August 17, 2017 The hardest problem in doing SEO isn’t the algorithm updates. It isn’t having access to the enterprise … Continue reading How to get developers to implement SEO recommendations
Karl Wirth — July 22, 2017 Follow @wirthkarl — July 22, 2017 Content creation is nothing new in the marketing world. Yet it has traditionally been seen as more of a B2B demand generation tactic — a key component of both an inbound and account-based marketing strategy. But B2C marketers are directing more budget toward … Continue reading How to Combine Product and Content Recommendations on Your E-Commerce Site
Mollie Shipley — April 6, 2017 — April 6, 2017 LinkedIn Recommendations. You either love them or you wish they were written differently. Today, we are heavily influenced by the opinions and suggestions of friends, family, social media, as well as online reviews. On LinkedIn, Recommendations serve a strong purpose. They provide us with advice … Continue reading Re-Ordering Your LinkedIn Recommendations
Jen Gray — December 10, 2016 — December 10, 2016 There’s a lot of innovation happening in machine learning and artificial intelligence. In retail and eCommerce, machine learning created a new frontier in product recommendations. And recommendations and product discovery continue to rely on copious data and advanced algorithms to help connect customers with products … Continue reading Man Plus Machine: Better Recommendations with Referral
by Laurie Sullivan, Staff Writer @lauriesullivan, November 18, 2016 Nearly one third of all Google searches show local intent, and 76% of people who search on their smartphone visit a business within a day. Search marketers that have heard those numbers repeatedly now have an opportunity to capitalize on services that support local search and … Continue reading Data From Local Search, Reviews, Recommendations Feeds The Beast
by Katie Sweet Follow @misskatiehrdyOctober 15, 2016 I doubt that I need to convince an online retailer that product recommendations should be a critical component of their e-commerce strategy. We see time and again that they improve product discovery, lead to increased conversions and order values, and provide more personalized experiences for shoppers. Today, recommendations … Continue reading 10 Rules for Product Recommendations Success
by Allie VanNest May 21, 2016 Follow @parselyallieMay 21, 2016 Only a few years ago, many people used RSS feed readers and personalized news aggregators to quickly find the stories they wanted to read. The promise of many of these apps and readers was that they would use data to learn what you liked and … Continue reading Personalizing News Recommendations by Building Better Reader Profiles
Uncooperative clients and vendors got you down? Columnist Winston Burton gives his advice on how to overcome organizational hurdles to SEO success. Winston Burton on January 13, 2016 at 10:30 am One of the most common problems in the SEO industry is that clients often do not implement their agencies’ SEO recommendations — and then they complain … Continue reading How To Ensure Your SEO Recommendations Get Implemented
