Dariya Lopukhina November 2, 2020 geralt / Pixabay We’ve all seen AI-based product recommendations in action. Amazon, an eCommerce giant that started out selling cheap books now runs on AI-powered systems that recommend products to customers. Known as recommendation engines, these prove very effective ways to generate more revenue without the need to keep increasing … Continue reading AI-Based Product Recommendations: How to Reach Today’s Customer
Jock Breitwieser September 5, 2020 The coronavirus disease continues to spread around the world with no signs of slowing down. It already infected millions of people and killed tens of thousands worldwide. It also caused widespread unemployment, as well as permanent or temporary business closures. Based on the current situation, the impacts of COVID-19 will … Continue reading Social Media Recommendations During COVID-19: Why You Need to Be on Social Media During – and After – The Crisis
Kiran Patil September 1, 2020 Do you know that businesses that personalize their web experience through product recommendations witness a significant increase in conversion? According to a report by Mckinsey & Co, 35% of purchases on Amazon are a result of their recommendation engine. Nowadays, almost every online business leverages product recommendations to improve customer … Continue reading Time to Rethink Product Recommendations on Your Ecommerce Website
JJ Tyson — November 26, 2019 Product recommendations are one of the most important tools that your site has. They have the power to increase conversions, engagement, and Average Order Value. However, poorly executed product recommendations can irritate shoppers and create unnecessary friction in the conversion flow. To ensure your recommendations are consistently excellent, one … Continue reading 4 Reasons Advanced Product Recommendations Mean More Revenue
Google Maps: Search And Discovery Tools Support Recommendations And Reviews by Laurie Sullivan @lauriesullivan, November 18, 2019 Local Guides in Google Maps are about to become more visible. The service continues to become more social by allowing Maps users in several cities to follow Local Guides who offer recommendations on places to go and things … Continue reading Google Maps: Search And Discovery Tools Support Recommendations And Reviews
Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2019 Google is making an attempt at a new social network that the company calls Shoelace, where users can browse a set of handpicked activities or add their own to Google recommendations and maps — not just any … Continue reading Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine
Katie Sweet — March 19, 2019 Follow @misskatiehrdy — March 19, 2019 It’s no secret that consumers are interested in personalized shopping experiences. And the effects of personalized experiences are well documented. A report from Business Insider found that 49% of consumers surveyed said they have purchased a product they weren’t planning to buy after … Continue reading 4 Tips for Effective Product Recommendations
Sandra Wrobel-Konior — May 30, 2018 Follow @sandricz — May 30, 2018 GDPR is finally here and, as I guess, you did everything in your power to stay compliant with the new EU rules. Today, we have a few recommendations and good practices for you, just in case. All to make your business run smoothly, … Continue reading GDPR Recommendations for Merchants
Retail Search ‘Fit’ Recommendations Fail To Curtail Returns by Laurie Sullivan @lauriesullivan, April 13, 2018 As consumer expectations continue to shape online shopping, retailers are under increased pressure to deliver personalized shopping capabilities. Most have mastered search and discovery. Now the challenge has become trying to find the correct item size to reduce the number … Continue reading Retail Search ‘Fit’ Recommendations Fail To Curtail Returns
Nick Leffler — March 19, 2018 Follow @exprance — March 19, 2018 Nextdoor recommendations play a powerful role in consumers making decisions. They’re powerful because they’re so authentic and your neighbors are the ones recommending your business, unlike a public review site which is easier to cheat. If someone doesn’t know a person to get … Continue reading Why Nextdoor Recommendations Matter And How To Get More
