How to Know It’s Time For A Rebrand by Tiffany Sauder , June 28, 2021 The following was previously published in an earlier edition of Marketing Insider. Moving forward with a rebrand is a tough decision to make. Not only does it take time, money, and resources, but you’ll also need to get organizational buy-in. … Continue reading How to Know It’s Time For A Rebrand
Wendy Marx December 21, 2020 Pivoting to a new career or industry can be a daunting prospect. But knowing how to rebrand yourself and create a new and powerful personal brand can make this process a whole lot easier. And that’s just what I want to share with you today. Below I have collected 8 … Continue reading Rebrand Yourself in a New Career with These 8 Easy Steps
Paige Weiners — July 27, 2017 — July 27, 2017 Mediamodifier / Pixabay It’s no secret that in recent years, brand loyalty has started taking a nose-dive. According to McKinsey Research, only 13% of consumers in 2017 are brand loyalists who don’t shop around. And for the other 87%—well, they are utilizing other options. The … Continue reading 5 Factors To Consider Before Your Ecommerce Rebrand
SEO Experts Rebrand Themselves by Laurie Sullivan, Staff Writer @lauriesullivan, February 9, 2017 “Content marketer,” “Web|digital|internet marketing manager|specialist,” “growth hacker,” “content strategist” and “Web site optimization specialist” are some of the new job titles that come to mind when Tylor Hermanson, manager, search strategy, Intouch Solutions, thinks about the changing role of search engine optimization … Continue reading SEO Experts Rebrand Themselves
by Carol Stephen Follow @Carol_StephenSeptember 22, 2016 For the Love of Chaos: How to Successfully Rebrand Your Startup So you’re right in the middle of a rebranding effort. The startup where you handle all the social media has decided that the messaging must change. Or you’re still trying to get up to speed and having … Continue reading For the Love of Chaos: How to Successfully Rebrand Your Startup
Thinking about doing a brand refresh on social media? Columnist Jordan Kasteler has some tips to steer you in the right direction. Jordan Kasteler on August 16, 2016 CMOs always have a wide variety of marketing strategies to work on: social media, SEO and PPC, content marketing and local and email marketing. However, one … Continue reading Top tips to consider when it’s time to rebrand on social media
by Mike Parry February 13, 2016February 13, 2016 MINI have been going through a rebranding process for a while now and it seems to be a phased approach happening gradually. It’s no surprise their emails have gone through some changes as well to mirror this transition, so I’m going to be focusing on one of … Continue reading How MINI Have Changed Their Emails During a Rebrand
By Personal Branding Blog, Published November 14, 2014 Why should a business get your services? Why should a company hire you? What makes you so special? Think of yourself as a product that you’re marketing to an audience – why should they buy you? Though you may have defined your personal brand earlier on, having … Continue reading Personal Brand Rebrand or Evolution?