Elizabeth Williams — May 28, 2019 Follow @bizmkter — May 28, 2019 The past few posts have been a gentle kick in the ass for my marketing colleagues. For too long we’ve been ignoring our friends in HR, and it’s time we accepted the proven connection between talent and revenue and got on with the … Continue reading 7 Really Simple Ways Marketers Can Help HR
Does Targeted Advertising Really Violate Your Privacy? by George Simpson , Featured Contributor, May 23, 2019 A senator from Missouri — one of those red-neck states that recently decided to deny women control over their own bodies — proposed a Do-Not-Track Act that would task the Federal Trade Commission with implementing a system “to protect … Continue reading Does Targeted Advertising Really Violate Your Privacy?
Jackie Pfriender — May 17, 2019 — May 17, 2019 When a prospect says, “I need a new website,” I often encourage them to take a step back and get to the “why.” A website redesign doesn’t solve for every business need. And we aren’t going to build you a new site if you don’t … Continue reading Do You Really Need a New Website?
Digital Ad Fraud Down: What Does That Really Mean? by Maarten Albarda , Featured Contributor, May 3, 2019 Two industry developments this week caught my eye this week. One gives me hope, and one is cause for despair, even though it was reported as a win. To start with the latter (I am a “bad … Continue reading Digital Ad Fraud Down: What Does That Really Mean?
Lacy Boggs — April 16, 2019 Follow @blogspiration42 — April 16, 2019 Over the last two weeks, I’ve had two calls with two different people — who have totally different business models — both of whom seemed to be looking for permission NOT to have an email list or do a lot of promotion/drive a … Continue reading How Much Traffic Does Your Business REALLY Need?
Dave Brock — March 25, 2019 Follow @davidabrock — March 25, 2019 rubylia / Pixabay All of us, me included, often think a key aspect of leadership is about solving problems. Whatever the problem–a strategy problem, a market problem, a product problem, operational problems, sales/marketing problems, people problems…… We tend to think of ourselves as … Continue reading Is Leadership Really About Solving Problems?
Eric Douglas — March 8, 2019 Follow @LeadingResource — March 8, 2019 InspiredImages / Pixabay McKinsey Consulting surveyed more than 180,00 people at 81 organizations around the world and found that, of many different leadership traits, four stood out as the most important to people. Here they are: Solving problems effectively. This is all about … Continue reading Decoding Leadership: What Really Matters
Howie Jones — March 7, 2019 — March 7, 2019 According to a study conducted by Verizon Business, meetings are the number one time waster in the workplace. That’s because most meetings are unorganized, have no purpose, and go so off-topic that the meetings runs longer than it has to. The easiest way to solve … Continue reading How to Create a Meeting Agenda That Really Works
Karl Sakas — February 27, 2019 Follow @KarlSakas — February 27, 2019 Yes, sometimes non-billable people should track their time. See how to decide at your agency! An agency owner asked me: “Should my non-billable people track their time?” My answer: Ideally—but it’s often philosophical rather than a clear-cut choice. How so? Requiring 100% self-tracking … Continue reading Do Non-Billable People Really Need to Track Their Time?
Sarah Sharkey — January 23, 2019 — January 23, 2019 JESHOOTS-com / Pixabay Everyone is talking about side hustles. It seems like everyone (and their mother) has a side hustle. You might wonder, “how in the world do people have time for side hustles in their Calendar?” You may also ask yourself, “Do you really … Continue reading Do You Really Have Time on Your Calendar for a Side Hustle?
