by Arik Hanson April 14, 2016April 14, 2016 In my perusing of Linked last week, I came across this post from Nancy Shenker, CEO of the ONSwitch. In the post, Nancy makes a claim we’ve all heard thousands of times: News releases are good for SEO and “Google Cred.” Except, every time I hear that, … Continue reading Do News Releases REALLY Help With SEO?
by Olivier Choron April 10, 2016 Follow @purechannelappsApril 10, 2016 With Nielsen reporting that 92% of people trust recommendations from friends and family, there is no denying that word of mouth can be one of the most trusted and effective marketing methods for swaying buying decisions. Many businesses have tried to take advantage of this … Continue reading Your Employees’ Voice Really Matters on Social
by Lindsay Scott April 9, 2016 Follow @projectmgmtApril 9, 2016 Over the years I’ve been dissecting and writing about the project management recruitment process, providing advice, hints and tips on how any project management jobseeker can improve their job hunting tactics. Why? Well one thing that has become painfully obvious over the years is just … Continue reading What Really Happens in the Project Management Recruitment Process
by Katerina Petropoulou April 8, 2016 Follow @kat_petropoulouApril 8, 2016 So you manage social media for a (personal) brand and everyone who’s on the outside is thinking “Big deal, you tweet once or twice, you spend your day on Facebook AND you get paid for it and you Instagram pretty things.” Well, it is a … Continue reading 7 Things You Should Really Do in Social Media Marketing but Probably Don’t
Can you use data to predict the future? Columnist David Booth shows how predictive analytics can be used to take your marketing initiatives to another level. David Booth on March 28, 2016 If you’re already using predictive analytics within your organization, then you know just how impactful they can be, and you’re likely on the … Continue reading What can predictive analytics REALLY do? Three case studies in seeing the future
by Katerina Petropoulou March 16, 2016 Follow @kat_petropoulouMarch 16, 2016 There are different ways of defining success on social media. A large audience for example, is the one but not the only indicator of a successful brand. Other metrics of success could be traffic or leads generation, engagement, brand awareness or even sales. However, a … Continue reading What Makes Brands Really Successful On Social Media
by Luana Spinetti March 12, 2016 Follow @LuanaTFMarch 12, 2016 Are you still wondering what domain extension to choose for your new blog or your new project? Registrars tend to stress the benefits of a certain TLD over another in terms of SEO, but should you listen to that advice? Actually, NO. There are plenty … Continue reading Are TLDs Really Relevant for SEO?
Columnist Myles Anderson takes a look at what consumers in different age groups are looking for when it comes to local business websites. Local SEO practitioners, take note! Myles Anderson on March 8, 2016 In February at BrightLocal, we published an annual survey that explored consumer attitudes towards local business websites. The survey looked at … Continue reading What different consumer groups really want from local business websites
by Jennifer Hanford February 13, 2016 Follow @jennghanfordFebruary 13, 2016 Should marketers “Snap” to it? Ever since Snapchat blasted its way into the social media world in 2011, marketers have debated whether this app is a passing craze or the next big thing. In many ways, Snapchat has similar photo-sharing and video-messaging capabilities as Instagram. … Continue reading Snapchat for Marketing: Who Really Uses It? [Infographic]
by Larry Kim February 10, 2016February 10, 2016 Do you want more qualified leads? Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It’s true! But not if you follow Twitter’s instructions. Why? Because Twitter’s advice for creating lead generation cards is completely wrong. In this post, … Continue reading How to REALLY Run a Twitter Lead Generation Campaign
