Eduard Klein October 16, 2021 To many business owners and marketers, the term “growth marketing” may seem redundant. Marketing is what you do to grow a business, so isn’t all marketing growth marketing? Too many professionals get this definition wrong and end up missing out on major opportunities for growth. So what exactly is it? … Continue reading What Growth Marketing Really Means (+22 Strategies to Do It Right)
Brian Basilico October 14, 2021 70247 vs The Peanut Butter Elephant Let me ask you a question. What would you remember better, the number 74702 or an elephant eating peanut butter? Now, chances are, you’d have an easier time remembering the elephant because it is a visual and it also involves multiple senses. You may … Continue reading Want Clients to Really Take a Look? Put It In An eBook
Kristen McCormick October 1, 2021 Google’s latest announcement may be the most confusing one yet. Not like it’s Display ad announcement where we’re left questioning why it was even announced and exactly what is different. But more so because it involves match types, which, between quotations and parentheses, exact matches and close variants, requires some … Continue reading New Changes to Google Ads Keyword Matching: What It Really Means
Steven Imke August 30, 2021 Let’s face it. The federal government is funded by tax dollars and it is not in their economic interest to have a largely self-employed workforce. Let’s take a look at a tale of two equally sized cities. In one city, everyone works for one large corporation with several thousand employees. … Continue reading 4 Reasons the IRS Really Does Not Want You to Be Self-Employed
Dave Brock July 30, 2021 All of us focus on the “numbers.” We are driven to “make the numbers,” because those are our goals and we are driven to achieve our goals. When we miss the numbers, we panic, we whip ourselves into a frenzy of activity to do more–all in service of making the … Continue reading It Really Isn’t About the Numbers
Arik Hanson July 30, 2021 Let’s just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding “yes.” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re using. Let’s examine why. For starters, we’re all getting a lot more stupid–at least … Continue reading Does Grammar Even Really Matter in Social Media Marketing Anymore?
Susan Tucker June 29, 2021 Many small business owners and freelancers dream of setting up viable passive income streams. It’s a system where you don’t have to get paid by the hour or project to earn. You just need to put in some work in setting it up and let it run to start earning. … Continue reading Can You Really Make Money Overnight? What to Know About Passive Income
Madeleine Wilson May 3, 2021 Understanding app health and customer experience go hand-in-hand. While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition Retention and engagement Customer experience Ultimately, measuring these different KPIs allows product managers to answer the question, … Continue reading What Product Management Metrics Really Measure
Daniel Burrus April 27, 2021 Steve Jobs of Apple once stated, “The people who are crazy enough to think they can change the world are the ones who do.” This mantra has resonated with hundreds of entrepreneurs and business leaders over the past decade since Jobs passed on. What is interesting is how many individuals … Continue reading Transformation is the Only Way to Really Change the Game
Catherine vanVonno January 13, 2021 jmexclusives / Pixabay Social media is a new way to reach customers, and every business that has found success with its audience has a solid digital marketing strategy. It also comes with other benefits, including increased visibility, customer and audience engagement, and increased website traffic and ranking. Billions of people … Continue reading Is There Really a “Best Time” to Post on Social Media?
