Why Clicks Don’t Equal Customers: The Metrics That Really Matter in Google Ads Ron Hutchison Oct 23, 2025 When most clients or businesses first dive into Google Ads, the first metric they notice is clicks. After all, clicks mean people are visiting your website — so more clicks must mean more customers, right? Well…. not … Continue reading Why Clicks Don’t Equal Customers: The Metrics That Really Matter in Google Ads
Attitudes toward AI-powered customer service are shifting, but age and industry are important factors. MarTechBot on October 20, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: Do … Continue reading Do consumers really want to talk to bots?
October 19, 2025 Strategy, decoded: what It really is (and how to master it) “You need to think more strategically; you need to be more strategic!” It’s one of the most common, but least helpful, pieces of feedback professionals receive. It sounds smart, it sounds wise, it also sounds important. But ask people what it … Continue reading Strategy, decoded: what It really is (and how to master it)
July 22, 2025 Replit CEO: What really happened when AI agent wiped Jason Lemkin’s database (exclusive) Late last week, an AI coding agent from Replit, an AI software development platform, deleted an entire database of executive contacts while working on a web app for SaaS investor Jason Lemkin. It was not a catastrophic software failure, … Continue reading Replit CEO: What really happened when AI agent wiped Jason Lemkin’s database
April 20, 2025 No, you do not really need $1.26 million to retire BY Emily Guy Birken Every few months, there’s a new story or study or think piece on the exact dollar amount needed to afford retirement. The most recent is Northwestern Mutual’s 2025 Planning & Progress Study, which found that Americans believe they need … Continue reading No, you do not really need $1.26 million to retire
What does it mean for SaaS martech vendors when the users have so much control? MarTechBot on April 14, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading Are marketers really replacing martech tools with low-cost, AI-generated apps?
January 13, 2025 Forget faking enthusiasm. These 9 tactics will help you really engage with your work If you’re wondering how to maintain professionalism without the pretense, these executive insights will help you explore your options instead of faking it. BY Featured Have you ever had a job where you had to “fake it ’til you … Continue reading Forget faking enthusiasm. These 9 tactics will help you really engage with your work
Attention is key to effective advertising, but it’s not the whole story. Data quality, context and creative execution are also crucial. Angelina Eng on November 5, 2024 In recent years, attention measurement became a key focus for advertisers and their ad agencies, as they seek to predict and optimize outcomes. The concept is straightforward: … Continue reading Can attention really drive campaign success?
Don’t let agencies hold your data hostage. Take control of your business’s analytics accounts and marketing data before it’s too late. Alan K’necht on October 21, 2024 This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on … Continue reading Who really owns your data? Protecting your business from agency lock-in
July 02, 2024 Working from the office really is more distracting. Blame your coworkers A new survey from Insightful, a workplace software company, looks at all the reasons why we have difficulty being able to focus at work. BY Shalene Gupta In a world full of pinging email boxes, whizzing Slack notifications, and buzzing phones, focus … Continue reading Working from the office really is more distracting. Blame your coworkers
