And how much does it matter if they don’t? Mike Pastore on April 29, 2024 If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to marketers’ “shiny object syndrome,” it looks like you were wrong. Shiny object syndrome is most often diagnosed when money … Continue reading Do CMOs really understand how their teams use martech?
Real-time does not have to mean right now. It’s delivering the information when the end user needs it. Salesforce on April 16, 2024 If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even … Continue reading What does ‘Real-Time Marketing’ really mean? by Salesforce
By Hannah Yardley March 12, 2024 Compensation has surpassed career growth as the number-one reason employees will job hunt in 2024, and the unsettling economy is likely to blame. The reality is that costs are rising, salaries are plateauing, employees are struggling, and, in turn, two-thirds have one foot out the door.?? While this … Continue reading Forget the paycheck, employees really want a raise in emotional salary
By Kathleen Davis February 07, 2024 Welcome to “Pressing Questions” Fast Company’s mini advice column. Twice a week, Deputy Editor Kathleen Davis, host of The New Way We Work podcast will answer the biggest and most pressing workplace questions in less than one minute. Q: Do I really need a cover letter? A: Yes. I … Continue reading Do I really need a cover letter?
By Sam Becker February 02, 2024 In January, Samsung unveiled its upcoming generation of Galaxy smartphones and devices, which will incorporate new AI-powered features. But it could come with a cost, as a note on the Galaxy S24 Ultra’s product page indicates that “Galaxy AI features by Samsung will be provided for free until … Continue reading Will the AI revolution cost you a fortune in new subscription fees? No one really knows
By Lisa Bodell January 05, 2024 With so much importance placed on connecting and collaborating, why is it so unproductive? Collaborative work has become overwhelming and ineffective. On average, we spend 85% of our time in meetings, on emails, on phone calls, and on Slack. It’s too easy to schedule a meeting (just send … Continue reading It’s 2024, try this 3-point approach to make collaboration really work
YouTube ads: Are they really getting longer? Graeme Hanna / Last Updated: Dec 15, 2023 YouTube has stated that its advert segments are getting longer, but there will be fewer of them for viewers watching on connected TVs. The information was provided in a Google Announcement that revealed it has been the most-watched content streaming … Continue reading YouTube ads: Are they really getting longer?
By Chris Stokel-Walker November 22, 2023 On Tuesday night, OpenAI announced that it had reached an agreement in principle for cofounder and recently ousted CEO Sam Altman to return to the company. As part of the arrangement, the $80 billion company will also have a new board composed of Bret Taylor, Larry Summers, and … Continue reading OpenAI nearly blew up their $80 billion company. But was the issue they were reportedly arguing over really the right issue?
By Jeff Beer November 19, 2023 I know that most Americans don’t know what JD Sports is, but the major British sports retailer—think a mix between Foot Locker and Dick’s Sporting Goods—just released a Christmas ad that showcases the creativity that this time of year brings out in brands and creative shops. And that’s why … Continue reading Why the best Christmas ad so far isn’t really about Christmas
Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns. Kath Pay on August 7, 2023 It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better … Continue reading 9 steps to make a reactivation program that really works
