If GDPR’s “manage cookies” forms has taught us anything, it’s that most consumers will simply click “OK.” Greg Sterling on September 23, 2019 The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, but it won’t be enforced until July. There has been much hand-wringing, anticipation and attempts to dilute the legislation … Continue reading CCPA will take effect in about three months but will consumers really care?
Wai Ling Ko — August 21, 2019 — August 21, 2019 At a previous work place, we had copies of Management 3.0 by Jurgen Appelo. The book provides tools and practices that you can apply while managing an organization. We were curious to unpack a couple of the mentioned practices. It happened that we had … Continue reading Moving Motivators: What Really Motivates You?
Sahail Ashraf — July 12, 2019 — July 12, 2019 Facebook Pages can now join Groups. While this may not initially seem like it is groundbreaking stuff, it is. This was the way things were in the past, public figures just couldn’t join groups as Pages. Now, it means that some people on Facebook can … Continue reading Facebook Pages Can Now Really Be Part of the Community
Simon Pleass — July 4, 2019 — July 4, 2019 McKinsey projects that autonomous vehicles including drones will deliver 80% of all items in the future. With 35% of consumers indicating that they are in favor of the concept, it’s clear that the use of drones is gaining popularity. The latest 2Flow infographic examines the … Continue reading Are Drones Really the Future of Delivery? [Infographic]
Elle Morgan — May 30, 2019 Follow @talentsolvers — May 30, 2019 With the rate of unemployment declining and the job market tightening, hiring and retaining top talent is harder than ever. To make matters worse, there remain a few antiquated theories on hiring “red flags” that we’ve found to be either outdated or, at … Continue reading 3 Hiring “Red Flags” That Aren’t Really Red Flags
Elizabeth Williams — May 28, 2019 Follow @bizmkter — May 28, 2019 The past few posts have been a gentle kick in the ass for my marketing colleagues. For too long we’ve been ignoring our friends in HR, and it’s time we accepted the proven connection between talent and revenue and got on with the … Continue reading 7 Really Simple Ways Marketers Can Help HR
Does Targeted Advertising Really Violate Your Privacy? by George Simpson , Featured Contributor, May 23, 2019 A senator from Missouri — one of those red-neck states that recently decided to deny women control over their own bodies — proposed a Do-Not-Track Act that would task the Federal Trade Commission with implementing a system “to protect … Continue reading Does Targeted Advertising Really Violate Your Privacy?
Jackie Pfriender — May 17, 2019 — May 17, 2019 When a prospect says, “I need a new website,” I often encourage them to take a step back and get to the “why.” A website redesign doesn’t solve for every business need. And we aren’t going to build you a new site if you don’t … Continue reading Do You Really Need a New Website?
Digital Ad Fraud Down: What Does That Really Mean? by Maarten Albarda , Featured Contributor, May 3, 2019 Two industry developments this week caught my eye this week. One gives me hope, and one is cause for despair, even though it was reported as a win. To start with the latter (I am a “bad … Continue reading Digital Ad Fraud Down: What Does That Really Mean?
Lacy Boggs — April 16, 2019 Follow @blogspiration42 — April 16, 2019 Over the last two weeks, I’ve had two calls with two different people — who have totally different business models — both of whom seemed to be looking for permission NOT to have an email list or do a lot of promotion/drive a … Continue reading How Much Traffic Does Your Business REALLY Need?