Catherine vanVonno January 13, 2021 jmexclusives / Pixabay Social media is a new way to reach customers, and every business that has found success with its audience has a solid digital marketing strategy. It also comes with other benefits, including increased visibility, customer and audience engagement, and increased website traffic and ranking. Billions of people … Continue reading Is There Really a “Best Time” to Post on Social Media?
As you move from defining a strategy into planning and execution, if 95% of employees don’t know where you’re going, there’s a 100% chance you’ll end up someplace else. Mark Berns on November 23, 2020 Business strategy traditionally has been created by senior executives and handed down like tablets of the law. The ubiquitous five-year … Continue reading Is your transformation strategy really a strategy?
Gary Schirr September 1, 2020 Last week on this blog I posted a video of a panel discussion on remote working. As a part of the panel, I conducted a survey of attendees and LinkedIn followers that showed favorable experience with remote work during the pandemic. Sixty-five percent of respondents to the survey felt that … Continue reading The Dark Side of Remote Work – Do They Really Need YOU?
Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings. Andrew Dennis on July 29, 2020 Competition is constant. No matter what business you’re in, there will always be other people competing with you for customers, subscribers, viewers, partners, etc. Even Google technically … Continue reading Search competition: Who are you really competing with?
David Sax June 30, 2020 Examining the myth of the crisis-born startup On May 6, I got a message from my cousin Stacey, who had just returned from a yearlong maternity leave to the global consulting firm where she’d been working for the past decade. “Well, I will be joining the entrepreneurial ranks shortly,” she … Continue reading Is a Recession Really the Best Time to Start a Business?
Laura Butler June 18, 2020 With the employment environment constantly changing, we are likely to see the emergence of new professions as well as the disappearance of many outdated ones within the following decade. The so-called ‘growth mindset’ has become a prerequisite for all of us rather than something only relevant for top performers. Shooting … Continue reading Shoot for the Moon – What Skills Will Really Boost Your Employability?
Dale Keipert — March 31, 2020 Gone are the days when the number of unique visitors to your website was the most important metric to follow. One of the most common words that you’ll hear today from your marketing agency is “engagement.” But what exactly is engagement, and how do you know if you’re getting … Continue reading Engagement: What is it, Really?
Albert Costill — February 5, 2020 Unlike your parents or grandparents, you’re not motivated by a raise or promotion. Today, what really motivates employees involves a wide-range of well thought out drivers like feeling appreciated, doing meaningful work, and having a healthy work-life balance. But, out of all of these ways to motivate employees, what … Continue reading What Really Motivates Employees? Research Reveals Secrets.
Jennifer Hanford — January 28, 2020 We can all recall at least one horrible customer service experience in our lives. But how often do we actually “complain” to someone who can turn that negative experience into a positive one? According to a recent statistic, as many as 96 percent of us will say something about … Continue reading Do You Know What Your Customers Really Want? [Infographic]
Bruce Hakutizwi — January 20, 2020 If you’re just starting a new business, you have probably wondered whether or not you really need a formal business plan. The short answer is, yes. A formal business plan is one of the most commonly overlooked aspects of successful business ownership — but it’s one of the most … Continue reading Do You Really Need a Formal Business Plan?