Tag Archives: Reality

Pokémon Go, augmented reality and the future of local marketing

What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores. Brian Smith on July 27, 2016    Yesterday, as I was walking back from lunch, a middle-aged businessman stopped in front of me and took a picture of a dumpster with his smartphone — or at least that’s how it must have … Continue reading Pokémon Go, augmented reality and the future of local marketing

How Virtual Reality Marketing Can Help Your Brand

by Claude Harrington July 22, 2016July 22, 2016 As marketers, we’re always looking for the most effective way to deliver our message. As attention spans shrink (see: Humans Have Attention Spans Shorter than Goldfish, Thanks to Smartphones) and seemingly limitless distractions abound, delivering that message might seem more difficult than ever. All of which makes … Continue reading How Virtual Reality Marketing Can Help Your Brand

Virtual Reality is the Next Big Business Frontier [Infographic]

by Brian Wallace June 26, 2016 Follow @nowsourcingJune 26, 2016 The business of virtual reality and augmented reality is booming, and it’s just going to keep getting bigger. While virtual reality has been around for decades, it was never that great and it was relegated to the worlds of video games and science fiction. Marked … Continue reading Virtual Reality is the Next Big Business Frontier [Infographic]

2 Powerful Strategies for Starting Up and Transforming Dreams into Reality

by Ahmad Raza June 8, 2016 Follow @ThisIzSpartaJune 8, 2016 Start-Up is a word that makes me cringe. It brings back memories of long, sleepless nights, hoping that my investment of time and resources would pay off. Failure wasn’t in my dictionary; I had the burning desire to do something big, and I wasn’t going … Continue reading 2 Powerful Strategies for Starting Up and Transforming Dreams into Reality

Why Linear Funnels Are a Simplified Reality (and What to Do About It)

by Shanelle Mullin May 27, 2016May 27, 2016 Would you rather optimize the path your visitor will actually take or optimize the path you think he should take? If you’d rather the former, then there’s something you need to know about linear funnels… they’re not a completely accurate representation of reality. The question is, what … Continue reading Why Linear Funnels Are a Simplified Reality (and What to Do About It)

Facebook Doubles Down on Social Virtual Reality: What it Means for Marketers

by Chris Horton February 25, 2016 Follow @chrshortonFebruary 25, 2016 By my reckoning, the history of digital technology can be broken up into four distinct epochs. So far we’ve experienced three, but the fourth, virtual reality, is just around the corner. It all began with the personal computer, a paradigm-shifting platform that added efficiency to … Continue reading Facebook Doubles Down on Social Virtual Reality: What it Means for Marketers

Marketers: Here’s A Free, No-Programming Toolkit For Virtual Reality & Augmented Reality

Startup WakingApp is officially launching its platform today in an open beta, following six months of testing and hundreds of demo projects by agencies and others. Barry Levine on February 22, 2016    If you’re a marketer thinking about virtual reality (VR) or augmented reality (AR), an Israeli startup is today making an offer you … Continue reading Marketers: Here’s A Free, No-Programming Toolkit For Virtual Reality & Augmented Reality