Elliot Begoun August 6, 2021 Raising money is hard, but too many of you make it even harder. I am sorry, but some tough love will be coming your way. This article is the fourth installment in the series on the ten characteristics of a Tardigrade brand. Even with a great product, brand, and plenty … Continue reading Tardigrades Are Investment Ready
Amy Drader June 11, 2021 Vector created by katemangostar – www.freepik.com Despite predictions of remote work being permanent and even recommendations to remain remote, employees still want the best of both worlds. This survey found that 75% of working adults (respondents) wanted to continue to work remotely 1-5 days/week. Now, we are emerging from dining … Continue reading Hybrid Work and Team Dynamics: Are Ya Ready?
Mitch Poirier May 4, 2021 If you’ve noticed a slowdown in your engagement or you simply want to know what’s on trend for your social pages, I’m sharing the top social media changes for 2021. Digital marketing and social communication go hand-in-hand, so your new strategy should incorporate these new trends, leading to more effective, … Continue reading Top Social Media Changes in 2021: Are You Ready?
Liz Kislik March 10, 2021 A faithful reader asked me how to prepare employees for succession. This is a major issue in all kinds of organizations, but it’s particularly relevant for those with declared intentions to promote from within. Promoting from within gives you the advantage of drawing from people who know the current … Continue reading How to Get Your Rising Employees Ready for Leadership Roles
David Hunter March 8, 2021 When searchers turn to Google to find professional service providers (plumbers, lawyers, locksmiths, etc.), they don’t have time to browse. These users need services now. If you’re a local business providing these or other services, it’s time to recognize this and get with the program by giving customers a nearly-effortless … Continue reading Get with Google Local Services Ads: Are You Ready to Enhance Your Digital Marketing Strategy?
Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about it. Chris Wood on January 14, 2021 As customer data platforms evolve, there are indications that more marketing organizations are adopting them. They can see that the CDP field is maturing, with major launches like those from SAP and … Continue reading Is your marketing ops team ready to implement a new CDP?
Germina Paola January 6, 2021 This pandemic sparks a radical shift in how we live and work as a society. The world will never be the same, unlikely to return to the pre-covid-19 era ultimately. The notion is quite apparent in today’s digital economy’s accelerating phase, vastly ranging from online education to telemedicine. Online meetings … Continue reading Make Your Business ‘Digital Ready’ in 2021
Chris Sheehy January 3, 2021 If you’re looking for a DYI friendly small-business website platform, the usual suspects are likely to include WordPress, Squarespace, Shopify, GoDaddy, Weebly, and hopefully Wix. One of the main reasons these platforms are attractive is their ease in setup and updating. Even if you hire a designer to create your … Continue reading Wix Websites Are Not Small-Business Ready. Here Are 13 Reasons Why…
Bob Hutchins December 31, 2020 Have you started thinking about our 2021 digital marketing plans yet? Here are 3 important digital marketing things that you need to be preparing for in 2021 1. Optimize for voice search. The popularity of products like Google Home and Alexa have created a HUGE boom in the usage of … Continue reading Is Your Digital Marketing Ready for 2021? Here Are 3 of the Most Important Things.
Brian Basilico December 29, 2020 I hope your 2020 worked out okay. Some of us had a bad year, while some of us had a good year, business-wise. It’s just about over and we’re about to start 2021. It’s that time of year to say – out with the old and in with the new! … Continue reading Happy New Year – 5 Things You Can Get Ready and Organized
