Kristin LisakSeptember 15, 2015 In today’s marketing environment, any successful campaign has to have an email component. The good news: it’s an inexpensive, effective way to reach an audience. The bad news: the competition is steep. The main measure of email campaign performance is the click through rate—the number of people who click on your … Continue reading How to Improve Click Through Rates in Email Marketing
Performance improvements occurred across all devices. Ginny Marvin on September 11, 2015 In a reversal of what was looking like a year-long trend, e-commerce conversion rates improved year-over-year in Q2, according to the quarterly report from Monetate. The gains were fairly modest, but notable after several quarters of declines among Monetate’s e-commerce customers. Conversion rates rose from 2.93 percent … Continue reading E-Commerce Conversion Rates Improve In Q2 After Several Declining Quarters [Report]
Madhu GulatiAugust 26, 2015 Images add to the visual appearance and hence, are used to attract visitors’ attention to improve upon the conversion rate. There are many people who do not want to browse the information, but instead experience it. Hence, it becomes a must for designers to choose the right images that could connect … Continue reading 7 Tips to Boost Web Conversion Rates Using Images
Rick TalaveraAugust 19, 2015 When you think about all of the things that make your online presence great, what are some attributes that come to mind? Engaging content? An aesthetically appealing design? Good social interactions? What About Website Speed? ¼ of all website visitors will abandon your page if it doesn’t load within four seconds. … Continue reading Increase Conversion Rates By Speeding Up Your Site [Infographic]
Larry KimAugust 10, 2015 Are your landing page optimization efforts actually killing your conversion rates? If you’re stuck in low single digits and celebrating every .5% increase as a big win, I’m inclined to say yes. But what I told you that you could increase your conversion rates … without doing landing page optimization? Check … Continue reading How To Increase Conversion Rates Without Touching A Landing Page
Bryan GudmundsonJuly 19, 2015 The ideas behind email marketing are fairly simple. You are either attempting to acquire new customers or increase the value of existing customers. It’s when you begin to optimize your email campaigns that the complexity becomes apparent. Last week, we discussed email marketing ideas that increase open rates, and this week … Continue reading Email Marketing Ideas To Boost Click Rates
Alan HarrisJuly 19, 2015 Here at VerticalResponse, we frequently write about the fundamentals of good email marketing. We advocate for catchy subject lines that get subscribers to open your email. We encourage you to write content that engages your audience. And we urge you to come up with compelling CTAs (call-to-action) that get readers to … Continue reading 5 Tips To Increase Your Email Delivery And Open Rates
Joe RosenthalJuly 16, 2015 The best email remarketing ideas are the result of hours upon hours of testing and brainstorming. It’s never easy to see your creative work get chucked into the digital furnace when a potential reader deletes an email before opening it. You’ve spent those hours designing, composing, and refining a marketing message … Continue reading Optimization Ideas for Email Marketing: Open Rates
Zach HellerJuly 9, 2015 Bounce rate is one of the most important metrics you can track on your website. For those of you who are new to analytics or the concept of bounce rates in general, let’s start with some definitions. Bounce rate measures the percentage of visits to a page that result in a … Continue reading Breaking Down Bounce Rates
Miranda PaquetJune 30, 2015 You work hard on your emails. You put in the time to share something you think your audience will enjoy, and it’s frustrating that less than half of your subscribers are giving your emails a chance. What can you do to get more people to open your emails? You shouldn’t expect … Continue reading Can Resending an Email Improve Your Open Rates?
