Greetje den Holder — September 8, 2017 Follow @GdenHolder — September 8, 2017 Most entrepreneurs and marketers are continuously striving to increase sales. However, there are so many factors to take into account that can make sales drop or grow. Conversion rate optimization (CRO) focuses on most, if not all, of these factors, making it … Continue reading 29 Handy Tips for Amazing Conversion Rate Optimization (CRO)
Kevin Page — September 7, 2017 Follow @krpage91 — September 7, 2017 We all need more leads. Sales teams are always asking, and marketing needs to deliver. So, as a marketer, what do you do? Do you focus on driving more traffic to your website or focus on converting more of the traffic already visiting … Continue reading Traffic vs. Conversion Rate: What Should I Focus on First?
Gordon Donnelly — September 3, 2017 — September 3, 2017 The gripes among link builders are plentiful, but they’re also deserved. There’s the pitifully low success rate. The hours logged crafting personalized outreach. The potential brand damage from an unrequited link ask. Part of the problem is leverage. The majority of outreach takes place from … Continue reading How I Achieved a 48% Success Rate Using Twitter for Link Building
Chris Warden — August 28, 2017 Follow @ChrisWarden_ML — August 28, 2017 Landing pages are the engine of online advertising, playing a huge role in campaigns from nearly any channel. Every landing page should be laser-targeted to a specific segment of the market. A lot of attention is paid to headlines, copy, and the general … Continue reading 5 Tips to Improve the Conversion Rate of your Landing Page
Dave Orecchio — August 21, 2017 Follow @HighTechMKT — August 21, 2017 coffeebeanworks / Pixabay Want to succeed with Digital Marketing? If your answer is yes, then you need to know how Conversion Rate Optimization (commonly called CRO) works and why it is so important. Understanding how website visitors move through your website and what … Continue reading Why Conversion Rate Optimization is More Important Than Ever
Syed Balkhi — July 28, 2017 — July 28, 2017 Do you have a high website bounce rate? Are you attracting a lot of traffic, but failing to turn those visitors into customers? Having a million organic visitors sounds like quite an accomplishment, but ultimately, that traffic is worthless unless you can use it to … Continue reading How to Improve Your Website Bounce Rate
Lewis Stowe — July 9, 2017 — July 9, 2017 When it comes to writing email subject lines, people often try too hard. After all, the content of your email is meaningless if your recipient never ends up opening it. Unfortunately, this means that senders resort to corny, irrelevant, or deceptive subject lines in the … Continue reading This Simple Email Subject Line Can Get You An 80% Open Rate
Columnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content, not just sales — and why it keeps users coming back for more. Blaise Lucey on June 30, 2017 For more than 20 years, lifestyle brand Life is Good has been guided by one … Continue reading How Life is Good built a content-first app with an 89% retention rate
Cath Andrews — June 16, 2017 — June 16, 2017 Receiving mail used to be a rare and precious thing… Nowadays? Not so much! With the sheer volume of email we collectively send and receive every day, it’s a wonder we find time for real life at all. And for you, that’s a problem… As … Continue reading Increase Your Newsletter Open Rate by 40% With 1 Minute of Work
Karen Taylor — June 11, 2017 — June 11, 2017 Pexels / Pixabay Your marketing department likely executes the tried-and-true process of content marketing via the buyer’s journey. Step one: You created a great website and use demand generation to drive traffic to it. Step two: You capture leads on landing pages and enter … Continue reading Conversion Rate Optimization: What, Why, When and How
