By Laya Neelakandan April 13, 2023 Spotify announced on Thursday that it is releasing new technology to turn broadcasts into podcasts for any publisher with a Megaphone account, Spotify’s podcasting platform. The new technology, coined as “broadcast-to-podcast” (B2P), will automatically create podcast episodes from broadcast content once set up in Megaphone, according to … Continue reading Spotify now lets publishers automatically transform radio broadcasts into podcasts
53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2022 Audio may prove itself as an influential performance media if it can directly attribute the message to the results, such as a purchase or the download of content like a digital song. I … Continue reading 53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media
How To Prove Performance For Television And Radio by Laurie Sullivan @lauriesullivan, May 17, 2020 Dan Granger, CEO and founder of performance marketing agency Oxford Road, uses the word “attribution” to describe getting as close to the truth as possible when it comes to proving performance for television, radio and podcasts, but there are several … Continue reading How To Prove Performance For Television And Radio
Dial Report’s new data shows a demonstrable lift for businesses on days that their radio spots run. Robin Kurzer on September 27, 2018 Mobile FM radio spots provides an average of 22 percent lift in incremental store traffic and up to 32 percent lift for specific categories, according to data out Thursday from radio … Continue reading Mobile FM radio ads shown to drive incremental store traffic
by Laurie Sullivan, Staff Writer @lauriesullivan, October 21, 2016 I’m a music junkie and lyricist. I probably attend a dozen concerts annually, but try to hold out for the small venues and the best seats. Ask me the top three things I would bring to a deserted island and music would be on the list. … Continue reading Bing Search Online Radio Carousel Presents Opportunities For Advertisers
by Laurie Sullivan @lauriesullivan, (November 02, 2015) Country music artists Charlie Worsham and Trace Adkins gained at least one more fan last week — me — and they owe it to a cross-media advertising campaign designed by Flying Dutchman Travel Co-owners Ann Macker and Tracy Michaels. The campaign spanning radio and Facebook, and search … Continue reading Country Cruising, Radio, A Sunken Boat, And Google’s DoubleClick Billboard
Daniel JamesJuly 24, 2015 Regardless of what kind of candidate you’re interviewing, one thing will remain consistent in your talent acquisition: your candidates will always value direct communication. Nothing is more frustrating to a candidate who takes the time to seek out your company for employment, go through the hiring stages, and then never hear … Continue reading Dangers of a Radio Silent Hiring Process
