Columnist Rachel Lindteigen explains how marketers can use the five Ws and one H of writing to create better content. Rachel Lindteigen on October 14, 2016 Think for a moment about the last piece of content you published. Was it a blog post, a new page on your website, an e-book, a video or something … Continue reading 6 questions from elementary school are key to content creation success
Contributor Kerry Jones explains why raising eyebrows, sparking emotions and creating teachable moments are more important than counting backlinks. Kerry Jones on October 12, 2016 Getting your content picked up by heavy-hitter publishers feels like you’ve struck the content marketing jackpot. You rolled the content creation dice in your hot little hand, threw them … Continue reading Is your content share-worthy? 4 questions to ask
by Jonathan RangerOctober 7, 2016 One of the perks of my job is the ability to ask “why” like an energetic preschooler. For me, nothing evokes this question with more enthusiasm than participating in digital experience personalization discussions with Evergage staff and customers. For example, “We are we going to change this hero image when … Continue reading 5 Questions to Ask Yourself Before Defining Your Personalization Strategy
by Sandra Wrobel-Konior Follow @sandriczSeptember 30, 2016 The subscription business model requires automatic recurring payments to make it easy for customers to use your products and services. It requires charging customers during certain periods so finding the right payment provider is essential. You have to be sure that you will get the money from customers … Continue reading How to Pick a Recurring Payment Provider: 10 Questions to Ask
by Chandra Clarke Follow @Scribendi_IncSeptember 28, 2016 As everyone in the startup world knows, there’s no shortage of questions surrounding your day-to-day activities: How much funding are you looking to raise next round? What are your relationships like with your investors? What’s your staff size? What platforms are you using for marketing (with no budget)? … Continue reading 12 Questions Entrepreneurs Wish They Would Be Asked
by Hansen HuntSeptember 27, 2016 If your audience is asking a question but you know the answer, don’t you think you should help them out? If you do, search engines will reward you for it. If you don’t, your competitors will beat you to it. When you brainstorm blog topics, where do you start? Do … Continue reading How to Find Long Tail Keywords and Questions Your Audience is Asking
by Tom PickSeptember 27, 2016 Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes … Continue reading 15 Questions to Ask When Hiring an SEO Professional (Seriously)
by Will Thomson Follow @WillRecruitsSeptember 23, 2016 As a recruiter, I encounter candidates in different stages of their job search. I talk to people who haven’t looked for a job in years, and I also talk to people who change jobs regularly. It could be personal preference/choice, or it could or it could be necessity. … Continue reading Before You Say “YES”, Ask These 5 Questions
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics. Matthew Barby on September 15, 2016 Content marketing delivers results when it addresses what potential customers are searching for and sharing on social media. Content marketing delivers great results when … Continue reading Using social metrics + SEO + questions to create content that drives inbound traffic
by Ed HeilSeptember 10, 2016 Producing a video that has a documentary feel is not easy. It requires some experience, patience, and a keen sense for the desired sound bite you’re trying to elicit. What makes it so difficult? Well, a documentary-style video has little or no narration. The characters in the story carry the … Continue reading 6 Common Video Questions to Answer Before Your Next Shoot
