by Tom PickSeptember 27, 2016 Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes … Continue reading 15 Questions to Ask When Hiring an SEO Professional (Seriously)
by Will Thomson Follow @WillRecruitsSeptember 23, 2016 As a recruiter, I encounter candidates in different stages of their job search. I talk to people who haven’t looked for a job in years, and I also talk to people who change jobs regularly. It could be personal preference/choice, or it could or it could be necessity. … Continue reading Before You Say “YES”, Ask These 5 Questions
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics. Matthew Barby on September 15, 2016 Content marketing delivers results when it addresses what potential customers are searching for and sharing on social media. Content marketing delivers great results when … Continue reading Using social metrics + SEO + questions to create content that drives inbound traffic
by Ed HeilSeptember 10, 2016 Producing a video that has a documentary feel is not easy. It requires some experience, patience, and a keen sense for the desired sound bite you’re trying to elicit. What makes it so difficult? Well, a documentary-style video has little or no narration. The characters in the story carry the … Continue reading 6 Common Video Questions to Answer Before Your Next Shoot
For agencies ready to go big-time or enterprises interested in putting SEO work out for bid, columnist Clay Cazier documents the top questions that appear in SEO RFPs. Clay Cazier on September 5, 2016 Ah, the SEO request for proposal (RFP). Whether you are writing one from the client side or responding to one as … Continue reading SEO request for proposal (RFP) questions: what to expect
by Cosette Jarrett Follow @cosettejarrettSeptember 2, 2016 Workplace safety undoubtedly becomes a larger issue each year a company is in business. As a company grows and demand increases, it becomes more and more necessary for its owner(s) to assess their operations to ensure that they are maintaining workplace safety as they attempt to increase efficiency. … Continue reading 5 Questions Your HR Team Should Ask About Workplace Safety
by Mark Miller Follow @MMtwopointfiveAugust 12, 2016 Interviewing marketing leaders is both an art and a science–and important ones at that. A thorough and effective interview strategy is essential to hiring successful marketing leaders who are suited for your company’s culture and needs. And at a time when marketing has never been more important for … Continue reading One of the Best Interview Questions You Can Ask Any Marketing Executive to Ensure You’re Making the Right Hire
by Andre Oentoro Follow @breadnbeyondAugust 9, 2016 E-commerce and web-based companies rely heavily on their web content, explainer videos being one of the most vital. However, these companies are subjective when judging their own explainer videos. Most of them only ensure that their explainer videos are good enough for them and NOT their target markets. … Continue reading 4 Essential Questions to Measure an Explainer Video’s Quality
by Kristen Dunleavy Follow @KristenWritesItAugust 6, 2016 Humor and marketing are hardly strangers to each other. They were companions long before Volkswagen used the Beetle’s alleged buoyancy as a selling point in the 1960s and will be long after the recent blast-off to retirement on Mars of Dos Equis’ “most interesting man in the world.” … Continue reading 4 Questions to Ask Yourself Before Adding Humor to Your Email Content
August 3, 2016 You’ve read a lot about explainer videos and you’ve decided that one is the best way to deliver your message and showcase your brand. But when you’re about to kick off the project, you realize that there are still a lot of things to decide before the final cut is in your … Continue reading Kicking Off Your Explainer Video Project: 18 Important Questions to Get You Started
