Sam Frampton — October 10, 2019 In this blog, we’ll talk you through the advantages of collecting open-ended feedback and explain how it can help develop a deeper understanding of your customers. It’s time for CX pro’s rethink how they survey customers. close ended survey We are in the middle of a massive shift in … Continue reading The Advantages of Open Ended Survey Questions
At 20,000 members strong, Online Geniuses is a live chat Slack community where marketers can talk (marketing) shop. Taylor Peterson on September 24, 2019 Earlier this year, I joined Online Geniuses – a Slack community made up of thousands of marketing professionals with channel topics spanning everything from content marketing to PPC. I’d heard of Online … Continue reading How Online Geniuses crowdsources answers to your burning marketing questions
Katy French — September 2, 2019 — September 2, 2019 If your brand needs help improving its marketing operation, a creative agency can be a powerful partner. From content and KPIs to editorial planning and design, they can help supplement your efforts, guide your strategy, or help you set up your own infrastructure. But finding … Continue reading How to Find a Creative Agency (Plus Questions to Vet Them)
Shay Berman — July 26, 2019 Follow @shayberman — July 26, 2019 “Always be innovating” — a de facto motto for most entrepreneurs. If you’re not in a constant state of innovation, you could become obsolete. Does that count for a new service line as well? Take it from Toys R Us. The retailer was … Continue reading 5 Questions to Ask Yourself Before Adding a New Service Line
Here are some tips on how to structure your video campaigns, measure performance and get in front of the right audience. Joe Martinez on June 3, 2019 I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build brand awareness and … Continue reading Answers to common questions about YouTube Ads
Charlotte Rowe — May 20, 2019 — May 20, 2019 Your website analytics are essential to understanding how your site is performing, and user experience is a crucial part of that. While your performance analytics will give you a lot of the “what,” heatmaps can help answer the “why,” helping you drill down into improving … Continue reading 6 Questions That Heatmap Analytics Can Answer About Your Website
Kara Perez — May 20, 2019 — May 20, 2019 If you’re excited about starting a business, congrats! Charting your own professional course is very exciting and can be a huge source of joy and money in your life. But it’s not for everyone. And many people try to turn a passion of theirs into … Continue reading Three Questions to Ask Yourself Before Starting a Business
Katie Sweet — May 17, 2019 Follow @misskatiehrdy — May 17, 2019 I recently received an email from a retailer that I thought was really bizarre. The email asked me if a particular backpack was “still on my mind.” The problem is that I had already purchased that exact backpack. From that very same retailer. … Continue reading 6 Questions to Ask Yourself When Setting Up Your E-Commerce Triggered Emails
Fabio Panzavolta — May 15, 2019 Follow @collectivgenius — May 15, 2019 Sophieja23 / Pixabay What is a Sprint Goal? “The Sprint Goal is an objective that will be met within the Sprint through the implementation of the Product Backlog” (quote from the Scrum Guide). The Sprint Goal is a phrase that can be used … Continue reading Five Questions for a Sprint Goal!
Barry Roos — May 8, 2019 Follow @roosites — May 8, 2019 Anemone123 / Pixabay When it comes to eCommerce, typically there are 3 main factors to consider when your sales droop. We cover them in this week’s blog post. 1) How easy is it to purchase items on your website?In this day and age … Continue reading E-Commerce Sales Down? Ask Yourself These 3 Questions
