Tag Archives: Questions

24 questions to ask ABM vendors before signing the contract

Plus 15 questions to ask customer references, preferably in a business similar to your own. Kim Davis on July 29, 2022 Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. … Continue reading 24 questions to ask ABM vendors before signing the contract

20 questions to ask during an email marketing platform demo

Don’t forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages. Pamela Parker on June 9, 2022 When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a … Continue reading 20 questions to ask during an email marketing platform demo

Your ultimate guide to ace the most common interview questions

By Nicholas Hawkins   June 01, 2022 As the Great Resignation, Reshuffle, Rehire, cycle heads into a new phase, here are the top 15 behavioral interview questions you should be prepared to answer in upcoming job interviews. What are behavioral interview questions? Behavioral interview questions are designed to determine how you will handle specific situations … Continue reading Your ultimate guide to ace the most common interview questions

Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Buyers must deal with accuracy problems in Nielsen’s primary product: TV ratings. Constantine von Hoffman on April 1, 2022 This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value.  What happened. On Tuesday, Nielsen announced it was selling itself to a … Continue reading Is Nielsen’s prime time over? Purchase renews questions about products and long-term value