Tom Shapiro, CEO for Stratabeat, outlines the critical questions brands should be asking their customers to deliver valuable digital experiences. Amy Gesenhues on November 6, 2019 Do you know why people show up on your website? Why they are interested in your brand? Do you know why they want to talk to your company? These … Continue reading To gain actionable customer insights, ask the right questions
Tag Archives: Questions
Email Marketing Checklist: 25 Questions To Ask Yourself Before You Send An Email
Josh Slone — October 21, 2019 Follow @Josh_Slone Many of these questions might cross your mind during this crucial moment, and rightfully so. When this happens, you need a good email marketing checklist , and that is exactly what we are going to provide for you. Read on! How does this email marketing checklist work? … Continue reading Email Marketing Checklist: 25 Questions To Ask Yourself Before You Send An Email
The 4 Questions Your Homepage Must Answer
River Cartie — October 20, 2019 The homepage to your website is the first impression, your first chance to convince potential customers that you can solve their problem. Of course, you want it to look good, but there’s so much more a homepage should do for your business. When that page loads on their screen … Continue reading The 4 Questions Your Homepage Must Answer
Revenue-Driven Lead Generation: 4 Questions Answered
Christa Tuttle — October 16, 2019 Lead generation best practices continue to evolve and reflect changes in consumer expectations. What was once a quest for quantity has shifted to a more selective pursuit of quality leads that ultimately translate to company revenue. So, how can marketing teams ensure that they are properly measuring performance and … Continue reading Revenue-Driven Lead Generation: 4 Questions Answered
The Advantages of Open Ended Survey Questions
Sam Frampton — October 10, 2019 In this blog, we’ll talk you through the advantages of collecting open-ended feedback and explain how it can help develop a deeper understanding of your customers. It’s time for CX pro’s rethink how they survey customers. close ended survey We are in the middle of a massive shift in … Continue reading The Advantages of Open Ended Survey Questions
How Online Geniuses crowdsources answers to your burning marketing questions
At 20,000 members strong, Online Geniuses is a live chat Slack community where marketers can talk (marketing) shop. Taylor Peterson on September 24, 2019 Earlier this year, I joined Online Geniuses – a Slack community made up of thousands of marketing professionals with channel topics spanning everything from content marketing to PPC. I’d heard of Online … Continue reading How Online Geniuses crowdsources answers to your burning marketing questions
How to Find a Creative Agency (Plus Questions to Vet Them)
Katy French — September 2, 2019 — September 2, 2019 If your brand needs help improving its marketing operation, a creative agency can be a powerful partner. From content and KPIs to editorial planning and design, they can help supplement your efforts, guide your strategy, or help you set up your own infrastructure. But finding … Continue reading How to Find a Creative Agency (Plus Questions to Vet Them)
5 Questions to Ask Yourself Before Adding a New Service Line
Shay Berman — July 26, 2019 Follow @shayberman — July 26, 2019 “Always be innovating” — a de facto motto for most entrepreneurs. If you’re not in a constant state of innovation, you could become obsolete. Does that count for a new service line as well? Take it from Toys R Us. The retailer was … Continue reading 5 Questions to Ask Yourself Before Adding a New Service Line
Answers to common questions about YouTube Ads
Here are some tips on how to structure your video campaigns, measure performance and get in front of the right audience. Joe Martinez on June 3, 2019 I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build brand awareness and … Continue reading Answers to common questions about YouTube Ads
6 Questions That Heatmap Analytics Can Answer About Your Website
Charlotte Rowe — May 20, 2019 — May 20, 2019 Your website analytics are essential to understanding how your site is performing, and user experience is a crucial part of that. While your performance analytics will give you a lot of the “what,” heatmaps can help answer the “why,” helping you drill down into improving … Continue reading 6 Questions That Heatmap Analytics Can Answer About Your Website
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