Kristen Dunleavy — June 1, 2018 Follow @KristenWritesIt — June 1, 2018 Even veteran email marketers probably feel some trepidation when they finally send the message they worked so hard to perfect. While a mistake in a single email is not likely to doom your campaign, it’s natural to worry that you might have missed … Continue reading 8 Questions to Ask Yourself Before You Hit Send
Contributor Kyle Henderick consults with his colleague to dispel likely areas of confusion about the data regulation. Kyle Henderick on May 24, 2018 If you’ve paid attention to the news in recent months, you know that the EU’s new consumer data privacy law, the General Data Protection Regulation (GDPR), goes into effect at the … Continue reading Answers to email marketers’ niggling questions about GDPR
Justin Herring — April 11, 2018 Follow @justincherring — April 11, 2018 Off-page SEO is NOT just about backlinks as most people think. It involves your overall website trust, authority, social signals and many other things. Don’t just rely upon on-site optimization if you want higher rankings. Whenever you publish a new post or page, … Continue reading Off-Page SEO: Your Most Burning Questions Answered [Infographic]
Wayne St. Amand — April 5, 2018 — April 5, 2018 Anemone123 / Pixabay Ask this: Is it possible to conduct short-term tests prior to installation? (If not, why not?) Here’s why: CMOs now have almost too much technology at their fingertips. It’s all designed to help their teams be more efficient and effective, but … Continue reading Don’t Skip These Questions When Talking to Martech Vendors
Contributor Kevin Lee takes a close look at affiliate marketing and how it fits into the programmatic advertising space. Kevin Lee on March 29, 2018 Within certain marketing circles, the term “performance marketing” is equated with affiliate marketing and therefore associated with lots of unnecessary baggage (much of it unwarranted). However, when considered as … Continue reading Programmatic performance marketing (aka affiliate marketing) questions and answers
Amanda Abella — March 22, 2018 — March 22, 2018 It’s really frustrating when every sales prospect you speak to is a flop. I know because I hear it from business owners all the time. They feel like their market is broke, people don’t get what they do and everything is hopeless. The solution is … Continue reading 6 Questions to Ask In Your Consultation Application
Contributor Frederick Vallaeys suggests answering clients’ questions about AdWords quickly and authoritatively will make you shine like a PPC rockstar. Frederick Vallaeys on March 20, 2018 Last month, I wrote about the importance of knowing pay-per-click (PPC) fundamentals when you’re hiring new team members. While you can control the team you hire, it’s harder … Continue reading Understanding campaign performance: Answers to common conversion tracking questions
Pondering bringing in additional data sources to enhance your email program? Contributor Ryan Phelan offers advice on getting started. Ryan Phelan on March 19, 2018 I was at the grocery store getting supplies for my weekly steak night ritual. As I walked to the checkout, the teenager at the cash register looked at the … Continue reading 4 questions to launch your data-driven email strategy
Waseem Khan — March 9, 2018 — March 9, 2018 “Digital Marketing – We have technology, finally, for the first time in human history allows people to really maintain rich connections with much larger number of people”-Pierre Omidyar The world is seeing a steep rise in the number of millennials. The latest statistics place their … Continue reading 5 Questions Every CEO Should Ask Before Outsourcing Digital Marketing
Just say no to the expert if he/she can’t answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln. John Lincoln on March 8, 2018 When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test. The … Continue reading 30 questions to ask that so-called PPC ‘expert’ before hiring him/her
