by Daniel James January 22, 2016 Follow @FurstPersonJanuary 22, 2016 Everyone has that one golden metric they use when it comes to measuring employee performance, so what’s yours? If you’re like most organizations then your answer will sound something like this: our most important metric when measuring employee performance is quality of hire. And you’re … Continue reading 2 Challenges to Optimizing Your Quality of Hire Metric
What’s the best way to determine which links to pursue and which to pass up? Columnist Andrew Dennis shares his criteria. Andrew Dennis on January 20, 2016 Businesses interested in online growth can’t ignore search as a marketing channel — it’s too important. BrightEdge conducted a study that showed organic search directs the majority of … Continue reading Evaluating Link Quality For SEO Campaigns
by Keith Reinhardt January 17, 2016January 17, 2016 Whether you realize it or not, there’s a price tag attached to every email address in your database. How well you manage the quality of those addresses can mean the difference between: A profit or a loss on your email marketing efforts; A Rolodex of satisfied customers … Continue reading Email Address Quality – The Benefits of a Clean List
by Daniel James January 8, 2016 Follow @FurstPersonJanuary 8, 2016 2016 is here, and that means companies are evaluating what they’re looking for in current talent acquisition efforts. LinkedIn’s annual Global Recruiting Trends report highlighted some of the key areas that companies are looking to improve upon, invest in, and refine this year. In the … Continue reading 2016 Report Shows the Importance in Employer Brand, Quality of Hire
by Tim Ash November 23, 2015 Follow @tim_ashNovember 23, 2015 Google isn’t big on sharing information that can be reverse engineered to see how their rankings work. And for good reason – gaming the search engine algorithm is potentially very lucrative. Still, every now and again, Google gives users and webmasters a peek behind the … Continue reading What SEOs and UX Professionals Need to Know About Google Search Quality Guidelines
by Eric Seal November 20, 2015November 20, 2015 (November 20, 2015), Google dropped a bomb on us. They released the full version of their Search Quality Guidelines. This 160-page PDF contains all the guidelines Google’s evaluators use to “assess the quality of Google’s search results.” Why did Google release their search quality guidelines? They say … Continue reading Google Search Quality Guidelines: Released!
by Chip Stevens November 17, 2015November 17, 2015 When it comes to content marketing, you can’t under-emphasize the importance of visuals. Consider the following, powerful statistics on blog graphics and other visuals: 63 percent of social media content consists of visuals. Marketers who use visuals have better blog traffic, social media engagement and conversion rates. … Continue reading How to Improve the Quality of Your Blog Graphics (Even if You Aren’t a Designer)
by Zhi Yuan November 13, 2015 Follow @zhiyuan21November 13, 2015 A backlink is a hyperlink from an external source that points to your page. And in the Internet Marketing and SEO world, backlinks are really important. Besides directing traffic to your site, dofollow links will also pass SEO juice to your site. Which means you’ll … Continue reading 7 Great Ways To Build High Quality Backlinks To Increase Blog Traffic
by Larry Kim November 10, 2015November 10, 2015 If you’ve ever read any of my articles on PPC marketing using AdWords, you’ll know that I’m slightly obsessed with a huge fan of their Quality Score algorithm – which, in a nutshell, rewards advertisers who create very engaging ads with much lower costs per click and … Continue reading Hacking Twitter Ads: Mastering Twitter’s Secret Quality Adjusted Bids Algorithm
Ruby RusineOctober 31, 2015 Someone on Twitter asked this: What would you recommend to #startups looking to build social media presence? Startups are highly results-driven. Well, every business is (and should be). With the so many “experts” and “gurus,” where should you begin? It’s a jungle out there, and information can be overwhelming. I wrote … Continue reading 10 Tactics to Build Quality Social Media Presence – Startup Tips
