by Roee Ganot July 5, 2016 Follow @RoeeGanotJuly 5, 2016 Content is and will remain the top priority for online marketing. Even if you run PPC or other ad campaigns, content marketing is the best way to get quality visits to your sites, and it can be done entirely for free. Yet there is a … Continue reading What Is Quality Content From Google’s Point Of View
by Andre Oentoro June 28, 2016 Follow @breadnbeyondJune 28, 2016 Have you heard about whiteboard videos or video scribing? If you have, you probably know that corporations and educational groups rave about them as visual media for teaching and training. Heck, maybe even your company or your competitors are using them. Whiteboard videos are in … Continue reading How Whiteboard Videos Increase Viewers’ Memory Quality by 22%
by Susan Gilbert June 20, 2016 Follow @SusanGilbertJune 20, 2016 Use These 4 Tools to Create the Best Social Media Posts Today I have some great resources that are perfect for posting the best content on social media. Here are four links with tips and tricks to kick start your Monday. When managing your social … Continue reading Improve the Quality of Your Social Media Posts
Columnist Patrick Stox takes a comprehensive look at what Google might consider to be “quality content” and adds his own thoughts and tips based on his experience in the SEO industry. Patrick Stox on June 10, 2016 We’ve all heard that content is king and that you need to write high-quality content, or now … Continue reading What is quality content?
By Stephen Moyers June 7th, 2016 The digital marketing world is constantly changing, and innovations alter the landscape of current trends every day. More and more, people crave a personal connection with web content, and are increasingly supporting companies who show a marked interest in the user’s lives, buying habits, and real-life concerns. Personalized experiences … Continue reading Quality Over Quantity In Personalized Digital Content Marketing
by Wendy Lindars May 26, 2016 Follow @enx2marketingMay 26, 2016 There’s nothing worse than going to a website to look something up and not finding the information you’re looking for. It happens more often than not. Some website developers are more interested in how the website looks or how it ranks on Google than whether … Continue reading Quality vs. Quantity Part 1: When There’s Not Enough
Columnist Patricia Hursh believes that by working closely with sales, improving targeting and using the right qualifiers, B2B businesses can see greater returns from their marketing efforts. Patricia Hursh on May 20, 2016 According to a recent eMarketer article, obtaining high-quality leads continues to be a challenge for B2B marketers. Along with measuring ROI … Continue reading 3 ways to improve B2B lead quality
by Aidan Crawford May 18, 2016May 18, 2016 Most people who have adopted LinkedIn as a tool to find new clients – outbound prospecting – do so very artfully. Much of it has to do with who you’ve brought into your network. Call it the proximity effect. If you’ve got the ‘right’ kind of people … Continue reading Upping the Quantity and Quality of Your LinkedIn Contacts
By Aleh Barysevich May 10th, 2016 Google has rolled out dozens of updates over the years, from Penguin to Panda, and most recently its core ranking algorithm update. Each time, how the search engine giant ranked websites changed slightly. However, since 2011, one thing has remained the same: Google has put a significant focus on … Continue reading The 7 Key Factors That Define High Quality SEO Content
by Brendan Gardiner May 5, 2016May 5, 2016 Is Your Email List Really Clean? True email list hygiene looks at the quality of each email addresses in your database. This runs a lot deeper than some marketers realize. Let’s take a look the 3 basic levels of email address quality. Email List Hygiene Level 1: … Continue reading Email List Hygiene: 3 Levels of Email Address Quality
