Developers will keep 70% of revenue made from subscriptions and premium content sales on Alexa. Greg Sterling on September 26, 2018 Last year, there was an early flirtation with audio advertising on Alexa devices. However, it was shut down quickly. Earlier this year, there was a rumor that Amazon was testing ads for brands … Continue reading Amazon’s Alexa finds its business model: in-skill purchases
Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions by Laurie Sullivan @lauriesullivan, April 19, 2018 Catalina, a digital media company focused on shopper data and personalizing discounts and offers, on Thursday launched a platform that ties online advertising to store purchases through discounts and offers, and then tracks the transaction back to advertisements … Continue reading Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions
Disconnect Between Mobile Searches, Purchases Frustrates Consumers by Laurie Sullivan @lauriesullivan, March 23, 2018 Some 48% of consumers participating in a recent survey either agree or strongly agree that searching and buying products directly from a brand’s mobile website is frustrating, and 61% say they are still more likely to search for inspiration than make … Continue reading Disconnect Between Mobile Searches, Purchases Frustrates Consumers
Google Connects Search, Home, Assistant Purchases Through Shopping Actions by Laurie Sullivan @lauriesullivan, March 19, 2018 Under siege from Amazon’s push into search and advertising, Google Monday began rolling out a feature that allows consumers to make purchases through Google search and Google Assistant. The new program — called Shopping Actions — launched Monday, but several … Continue reading Google Connects Search, Home, Assistant Purchases Through Shopping Actions
Mona Hellenkemper — June 28, 2017 — June 28, 2017 “People do not buy goods & services. They buy relations, stories, and magic.” This quote by Seth Godin describes how we make most of our purchase decisions. We are not only led by rationality alone when deciding about the purchase of a product. But how … Continue reading Emotional Vs Rational Purchases – How Social Media Triggers Consumers’ Buying Decisions
Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds by Laurie Sullivan @lauriesullivan, June 22, 2017 Some 90% of social media users are influenced to make a purchase after seeing a relevant video, with 33% of those participating in the survey admitting that social media influencers are their most trusted sources for shopping. In … Continue reading Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds
Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key by Laurie Sullivan , Staff Writer @lauriesullivan, May 11, 2017 Search on a keyword and click through to a Web site or a retail product page only to find the content lacks the information. The misleading search results makes 31% of American consumers less likely … Continue reading Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key
Record Number Of Product Reviews Driving Search, Purchases by Laurie Sullivan, Staff Writer @lauriesullivan, March 30, 2017 Some search marketers call “reviews” their BFFs as Google’s engineers continue to tweak search algorithms that serve the perfect content as answers to search queries. Based on a survey of 11,255 women in the U.S. across generations X, … Continue reading Record Number Of Product Reviews Driving Search, Purchases
Record Number Of Product Reviews Driving Search, Purchases by Laurie Sullivan, Staff Writer @lauriesullivan, February 22, 2017 Some search marketers call “reviews” their BFFs as Google’s engineers continue to tweak search algorithms that serve the perfect content as answers to search queries. Based on a survey of 11,255 women in the U.S. across generations X, … Continue reading Record Number Of Product Reviews Driving Search, Purchases
Mobile’s Influence On Searches, Purchases by Laurie Sullivan, Staff Writer @lauriesullivan, February 6, 2017 What role do smartphones play in influencing holiday searches and purchases? For me it all starts with my iPhone, Google or Bing, and a tap on the microphone to conduct a voice search. After all, mobile devices will account for 75% … Continue reading Mobile’s Influence On Searches, Purchases
