by Laurie Sullivan, Staff Writer @lauriesullivan, January 27, 2017 Optimizing search campaigns for Valentine’s Day, which arrives in a little more than two weeks, seems pretty straightforward — until you remember that this year, the special day set aside to demonstrate one’s affection for another comes nine days after Super Bowl LI … Continue reading Mobile Search Quenches Valentine’s Day Impulse Purchases
by Laurie Sullivan, Staff Writer @lauriesullivan, December 13, 2016 A flurry of data continues to show a leap in purchases from mobile devices during the U.S. Thanksgiving holiday weekend. In fact, purchases from mobile phones on retail sites nearly equaled desktop with an average order value (AOV) of $125 versus $152, respectively, according to data … Continue reading Mobile Showing Strength In Holiday Searches, Purchases
The holiday shopping season is already underway, but luckily for marketers, Stefan Benndorf offers some do’s and don’ts to help drive mobile consumers down the purchasing funnel quickly. Stefan Benndorf on December 13, 2016 Q4 is the busiest shopping season of the year, both online and off. Mobile commerce is on the rise, but … Continue reading How to drive mobile purchases this holiday season
by Laurie Sullivan, Staff Writer @lauriesullivan, November 21, 2016 Marketers have much more to consider this holiday season as they try to optimize campaigns and turn on a dime. Will gift cards catapult sales through smartphones? How do Google AdWords and Bing Ads play a role in local search targeting? Which direction should brands take … Continue reading Mobile Search: Benefits From Driving Purchases Through Smartphones
by Laurie Sullivan, Staff Writer @lauriesullivan, November 3, 2016 What role do smartphones play in influencing holiday searches and purchases? For me it all starts with my iPhone, Google or Bing, and a tap on the microphone to conducts a voice search. After all, mobile devices will account for 75% of global Internet use in 2017, according … Continue reading Mobile’s Influence On Searches, Purchases
by Michael Jones Follow @onbondstreetOctober 1, 2016 Working capital is a vital resource for small business owners and if you’re running low on cash, being able to borrow money quickly is a must. When you need to beef up your business’s inventory, a term loan may be the best solution. A term loan is similar … Continue reading How to Finance Inventory Purchases With a Term Loan
by Alexandra Morbitzer June 29, 2016June 29, 2016 Since the dawn of the internet, shopping has gone viral. Literally. Whether it’s the never-ending stream of coupons arriving in our email inboxes, pop up ads taking starring roles in our social media timelines, or phrases like “flash sale” and “discount code” coming up first in search … Continue reading Is Your Site Encouraging Shoppers to Finish Purchases or Abandon Ship?
by Madeline Boehmer December 9, 2015 Follow @madelineboehmerDecember 9, 2015 Just like that, Thanksgiving, Black Friday, and Cyber Monday have come and gone. The NRF predicted that purchases in brick and mortar stores would increase a little but stay similar to years past, but that mobile purchases would make a bigger increase this year – … Continue reading Holiday Shoppers Are All About Mobile Purchases
by Sabrina Fenster November 23, 2015 Follow @ShelfIncNovember 23, 2015 As if the holidays aren’t madness enough, throw in the act of shopping for loved ones. Finding that perfect gift can be the most daunting task. With that in mind, customers have turned to influencers to filter out the noisy brands begging for attention. Instead, … Continue reading How To Influence Purchases This Holiday Season [Infographic]
by Sarah Beldo November 12, 2015November 12, 2015 We’re smack dab in the middle of one of the busiest shopping times of the year. Are you feeling the thrill of more traffic, more interest, more orders? How about the stress? Whether it’s a sale, an event or a holiday, a spike in the number of … Continue reading 5 Best Practices to Decrease Fraudulent Purchases During High Traffic Periods
