Tag Archives: Public

Public wants to know where brands stand on issues, surveys show

71% of US customers wants companies to speak out on important issues. Constantine von Hoffman on May 23, 2022 As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. For marketers this is one more challenge when it comes to earning customers’ trust. A 2022 … Continue reading Public wants to know where brands stand on issues, surveys show

News Veracity Ratings Service NewsGuard Diversifies Into PR, Public Affairs

News Veracity Ratings Service NewsGuard Diversifies Into PR, Public Affairs by Joe Mandese  @mp_joemandese, February 23, 2022   News veracity ratings service NewsGuard is diversifying into reputation management, unveiling a deal this morning to integrate its data on the trustworthiness of news sources with Pulsar, a platform analyzing social media conversations and sharing, news, search … Continue reading News Veracity Ratings Service NewsGuard Diversifies Into PR, Public Affairs

Public schools are facing an existential Great Resignation of teachers

By Clint Rainey   February 01, 2022 The pandemic is our collective national nightmare, but few professions have been as frontline as America’s public school teachers—essential workers, in enclosed classrooms, filling in for absent colleagues, while also supporting frazzled students. The country’s largest teachers’ union, the National Education Association (NEA), released a new poll today … Continue reading Public schools are facing an existential Great Resignation of teachers

Transform Public Sector Employee Engagement with Video

Jason Rau September 16, 2020 Now more than ever, effective employee communication is critical to new ways of working. Driven by digital transformation, geographically dispersed teams, and the ever-increasing need to be collaborative, Government departments are embracing technologies to connect, engage, and communicate within and across agencies. So how can you communicate in a clear, … Continue reading Transform Public Sector Employee Engagement with Video

D2C Brand Public Goods Tests Advertising Rules Around COVID-19

D2C Brand Public Goods Tests Advertising Rules Around COVID-19 by Laurie Sullivan  @lauriesullivan, May 29, 2020 Public Goods is testing social media sites like Facebook by creating an advertising campaign to promote its hand sanitizers, face masks and other goods needed for COVID-19. Some publishers including Google and Facebook have created policies that prohibit the … Continue reading D2C Brand Public Goods Tests Advertising Rules Around COVID-19

Lies and bias on the rise in marketing and public relations

Even notable academic institutions are having issues with finding the truth in their own academic research. Eric Schwartzman on December 17, 2019 According to this year’s Relevance Report 2020 from the USC Annenberg Center for Public Relations, half-truths and lies are more noteworthy (and acceptable) than ever. The report features 17 of the 30 essays … Continue reading Lies and bias on the rise in marketing and public relations

What Public Personality Traits Do Top Female Marketers Share?

Domenica D’Ottavio — July 31, 2019 Follow @heydomenica — July 31, 2019 What public personality traits do top female marketers share? To be a marketer, you need to be smart, creative, analytical, and strategic. To be a top public marketer—someone with an authoritative public persona and large, loyal following—you need another set of traits. You … Continue reading What Public Personality Traits Do Top Female Marketers Share?

3 Ways Public Relations and Human Resources Can Team Up to Win the Talent Wars

Frank Strong — July 16, 2019 Follow @Frank_Strong — July 16, 2019 The best public relations (PR) professionals are problem-solvers. No one needs problem-solving now like human resources (HR). As a community, it got too comfortable after a decade’s long employers’ market. It became conditioned to passively wait for candidates to apply while forgetting how … Continue reading 3 Ways Public Relations and Human Resources Can Team Up to Win the Talent Wars