Even notable academic institutions are having issues with finding the truth in their own academic research. Eric Schwartzman on December 17, 2019 According to this year’s Relevance Report 2020 from the USC Annenberg Center for Public Relations, half-truths and lies are more noteworthy (and acceptable) than ever. The report features 17 of the 30 essays … Continue reading Lies and bias on the rise in marketing and public relations
Brady Fletcher — August 1, 2019 Follow @tsx_tsxv — August 1, 2019 One of the biggest problems faced by businesses today is maintaining liquidity or access to public funding. This is most true for startups, which often take funding from wherever they can get it in order to bring their business plans to life. Small … Continue reading Start Incubating on a Public Market
Domenica D’Ottavio — July 31, 2019 Follow @heydomenica — July 31, 2019 What public personality traits do top female marketers share? To be a marketer, you need to be smart, creative, analytical, and strategic. To be a top public marketer—someone with an authoritative public persona and large, loyal following—you need another set of traits. You … Continue reading What Public Personality Traits Do Top Female Marketers Share?
Frank Strong — July 16, 2019 Follow @Frank_Strong — July 16, 2019 The best public relations (PR) professionals are problem-solvers. No one needs problem-solving now like human resources (HR). As a community, it got too comfortable after a decade’s long employers’ market. It became conditioned to passively wait for candidates to apply while forgetting how … Continue reading 3 Ways Public Relations and Human Resources Can Team Up to Win the Talent Wars
Getting Data on Sales Prospects Using Public Sources As you know, sales prospecting is deeply intertwined with research. The information that you collect can inform your pitch, build rapport with the prospect, and shape your messaging. Ultimately, your research will drive your sales numbers. Yet prospect research, at its best, combination an understanding of their … Continue reading Getting Data on Sales Prospects Using Public Sources
Emily Sutton — June 17, 2018 — June 17, 2018 In lieu of the recent Facebook/Mark Zuckerberg testimony, we decided to do some research on how this is affecting the social media we use daily. Many Americans find that social networks, such as Facebook, Twitter, and Instagram, have become somewhat apart of their daily routine. … Continue reading Public Update: Private Policy
The startup is out with a network offering decentralized storage controlled by blockchain-based smart contracts that grant or block granular access. Barry Levine on May 21, 2018 One of blockchain’s main selling points is that all of its transactions are public. Even in private blockchains, transactions can be public to all of the participants in … Continue reading Lightstreams seeks to solve a blockchain vulnerability: It’s too public
People More Comfortable With Voice Search In Public Places by Laurie Sullivan @lauriesullivan, January 29, 2018 The barrier to using voice search or commands in a public place seems to be falling. While more than half — at 60% — of people who use voice search do so at home, many have become less inhibited … Continue reading People More Comfortable With Voice Search In Public Places