Before retirement, a person may be more susceptible to present bias because their future labor income is uncertain, and they don’t yet feel an ownership of that money. BY Associated Press The narrative of a miserly, Scrooge-like figure hoarding his wealth for years instead of enjoying his retirement might seem unbelievable—but unfortunately, it isn’t relegated only … Continue reading Retirement saving and spending can be complicated. Here’s what psychology says
By Tamara Myles January 12, 2023 As someone who studies human thriving, productivity has always interested me. Humans are wired for it—we crave new challenges and opportunities to pursue our passions. But as a positive psychology researcher, my definition of productivity has never been about doing more in less time. Instead, I see productivity … Continue reading How to make any job more meaningful, according to a positive psychology researcher
Aabhas Vijay October 19, 2021 When used correctly, marketing psychology can be an incredibly powerful tool. No matter what the type and size of your business are, marketing psychology can help you take your online campaigns to the next level. From branding to buyer behavior analysis, marketing psychology can be applied in different ways. Indeed, … Continue reading How to Use Marketing Psychology to Influence and Persuade
Optimizing campaigns with psychological insights saves times and makes you more competitive. Chris Wood on October 1, 2021 With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. “All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, … Continue reading Using psychology and better data practices to get customers closer to purchase
Baylor Cherry October 9, 2020 Sometimes called “the Nirvana color,” blue symbolizes the comfort, sky, water, sleep, the mind, trustworthiness, and safety (think police officer uniforms). From surfing the waves to surfing the internet, blue is everywhere. Have you ever wondered why most of the major social media platforms, like Facebook, Twitter, and LinkedIn, utilize … Continue reading Why Are Social Media Sites Blue? How Color Psychology Drives Engagement
Kevin George — November 3, 2019 Follow @imkevin_monk Do you know which strategy works best to convert a visitor into a qualified lead in the journey of conversion? Yes, you got it right! It’s landing pages. Landing pages are an essential part of any inbound marketing campaigns, because they have the unique ability to convert … Continue reading Landing Page Optimization Tips (Backed by Psychology)
Ryan Estis — May 29, 2019 Follow @RyanEstis — May 29, 2019 I turned the corner coming out of my neighborhood coffee shop and bumped into Eric. It was the second time in two weeks I’d seen the soon-to-be-college-graduate who held a summer internship at my favorite clothing store, MartinPatrick3. He was learning the art … Continue reading The Psychology of Managing Your Career
Dana Kachan — May 15, 2019 Follow @DanaKachan — May 15, 2019 Good design is something obvious. Great design is something almost transparent. Great web design can help build trust with users and motivate them to take your preferred course of actions and create profitable conversions. It’s not something about the influence on somebody’s will, … Continue reading Psychology in Web Design: Exploring Hidden Influences on Users’ Decision-Making
Brian Wallace — November 29, 2018 Follow @nowsourcing — November 29, 2018 Have you ever wondered why your desk job makes you feel so tired by the end of the day? Work fatigue is a very real experience that leaves us not only tired, but unmotivated, disorganized, or even depressed. Defined as a state of … Continue reading The Psychology of Work Fatigue [Infographic]
Sarah Daren — July 25, 2018 — July 25, 2018 When most people think about starting a business, psychology doesn’t normally come to mind. Most business owners get started knowing nothing about psychology, and many of them do well. However, learning more about psychology can have some surprising benefits for business owners—benefits that can sometimes … Continue reading 5 Ways Psychology Courses Can Help Small Business Owners
