These three email types may look similar, but they serve different purposes, follow different rules, and drive revenue in different ways. By Anna Levitin Published on July 13, 2026 Transactional, triggered, and promotional emails may all land in the same inbox, but they don’t do the same job. They follow different rules, support … Continue reading Transactional, triggered, and promotional emails: What’s the difference?
Meta Expands Lead Ads Features, Tests Promotional Ads Product by Colin Kirkland , May 18, 2023 Meta has announced two advertising updates, including the testing of “promotional ads,” which are aimed at making it easier for people to discover, manage and apply digital promotions to their online purchases, and the expansion of its lead ads … Continue reading Meta Expands Lead Ads Features, Tests Promotional Ads Product
Kristen McCormick July 25, 2020 As far as technology has come, email marketing is still the most effective way to stay in touch with your target consumers. It allows you to stay at the forefront of their minds so that they can take action on whatever you’re offering when the time is right. Just as … Continue reading How to Write Promotional Emails (With Examples!)
Aastha Sirohi — May 1, 2019 — May 1, 2019 When it comes to writing promotional emails, there’s a fine line between being pushy and annoying, and being convincing and valuable. No one likes pushy, annoying emails. Email marketing allows you to send out promotional emails regularly to boost your sales, drive more traffic to … Continue reading How to Write a Promotional Email
VerticalResponse — October 4, 2018 Follow @VR4SmallBiz — October 4, 2018 Before we dig into our interplanetary advice (no, really, anyone from anywhere can use these tips), let’s take a step back. You can’t even begin to create an effective promotional email if you don’t know what your goal is. Ask yourself: What are you … Continue reading 5 Tips for Writing a Stellar Promotional Email
Zach Heller — August 16, 2018 Follow @zheller — August 16, 2018 When a politician changes their position on a policy question, we call them a flip flopper. And we don’t trust them. But changing your position on an issue based on new evidence is a sign of progress and wisdom. And not just for … Continue reading Why You Should Send Your Next Promotional Email at Midnight
Evelyn Timson — September 25, 2017 Follow @Aspect_FandV — September 25, 2017 StockSnap / Pixabay Have you ever used a whiteboard in a meeting to illustrate a complicated topic? In many ways a promotional video is much like a whiteboard and when it’s done right, it’s a whiteboard that can help you present your products … Continue reading How to Create the Perfect Promotional Video
Venkatesh C.R. — April 1, 2017 Follow @dotcominfoway— April 1, 2017 Many of Google’s algorithm updates and changes in SEO ranking factors are telling signs of how sophisticated and advanced the search engine has become since its conception. Indeed, this could not be more evident in the fact that most online marketers and webmasters should … Continue reading Google SEO Ranking Factors & Promotional Strategies for 2017 [Infographic]
by Grant Thomas Follow @gsthomas22September 11, 2016 The holiday season will be here soon and as a retailer, this can be both exciting and scary. On one hand, the opportunity to make money during the holiday shopping season is astonishing. E-commerce holiday revenue accounts for up to 30% of a retailer’s total annual revenue. On … Continue reading 2016 E-Commerce Holiday Promotional Calendar: Key Sales Dates and Helpful Tips
by Kristin LisakAugust 10, 2016 Landing pages are the key step in converting website visitors who are strangers into new leads. You give your visitors something of value, and they, in turn, give you insight into how to market to them. But how do you garner awareness for your landing pages? Let’s review some best … Continue reading Landing Page Promotional Tips to Drive Qualified Leads
