Tag Archives: Promotion

Amplify Your Inbound Reach with Facebook Paid Promotion

Samantha Ferguson — December 6, 2016 — December 6, 2016 On the surface, paid content promotion is a concept that seems to conflict with the inbound marketing methodology of, “If you build it, they will come.” This is true to some degree, but as we’ve discussed before there are some outbound strategies that complement inbound … Continue reading Amplify Your Inbound Reach with Facebook Paid Promotion →

Is Your Blog Promotion Strategy Stuck in the Dark Ages?

Blogging Monetization

by Lacy Boggs Follow @blogspiration42September 12, 2016 Last week, I saw an open letter published on Huffington Post from a website I used to write for addressed to Facebook. Facebook had, without warning or announcement, completely shut down their business page. And this company’s entire business model is predicated on driving traffic from Facebook (and … Continue reading Is Your Blog Promotion Strategy Stuck in the Dark Ages? →

A Marketer’s Guide to Online Video Promotion

Marketing Guide

by Brittany LaegerSeptember 9, 2016 Video is one of the most powerful and most underused tools in a company’s toolbox. It has the unprecedented ability to increase viewer engagement, increase time on site, and ultimately boost conversion on your website. But creating a start-to-finish strategy for online video promotion can be a huge task, especially … Continue reading A Marketer’s Guide to Online Video Promotion →

How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

Content Management Tools

by Tom PickSeptember 6, 2016 With apologies to George Berkeley, if a blog post is published but no one shares it on social media, does it make an impact? As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. … Continue reading How to Get More Blog Traffic – Content Promotion Checklist [Infographic] →

The missing link in your content promotion strategy

Content Marketing

Sure, you’re creating great content, but are you connecting your leads to sales? Columnist Quinn Whissen explains why attributing leads to revenue is essential for your content promotion strategy. Quinn Whissen on July 25, 2016 at 10:30 am Whoever told you content marketing is about creating great content… well, they lied to you. Kind of. … Continue reading The missing link in your content promotion strategy →

How Brands can Leverage Snapchat for Promotion

Snapchat Branding

by Adam Frankel June 3, 2016 Follow @FrankelInteractJune 3, 2016 Mobile apps function provide leverage for brands that are eager to find new ways to promote themselves. In the world of mobile apps, traffic distribution is unbalanced. Rand Fishkin informed us from his Whiteboard Friday that the top 25 to 50 apps get almost 80% … Continue reading How Brands can Leverage Snapchat for Promotion →

5 Elements of Great Webinar Promotion Emails

Webinars Marketing

by Carole Snitzer May 13, 2016May 13, 2016 When it comes to promoting your webinars, you just can’t beat email. We recently asked the live audience of “Unlocking the Secrets to Driving Webinar Registration” how many pre-event promotional emails they send, and over 57% said they sent at least three. But, are they getting the … Continue reading 5 Elements of Great Webinar Promotion Emails →

Digital Promotion Prizes Should Go “Beyond the Brand” For Better Conversion [Infographic]

Conversion Optimization

by Brian McNeil-Smith May 11, 2016 Follow @easypromosappMay 11, 2016 Are you giving the award for your digital promotion enough attention? Recently we unveiled the results of our Digital Promotions Prize Survey, which surveyed more than 1700 consumers on their prize preferences and the kinds of prizes that would most entice them into participating in … Continue reading Digital Promotion Prizes Should Go “Beyond the Brand” For Better Conversion [Infographic] →

Organic Video Promotion: How to Ensure Your Video Gets Found

Video Marketing

by Gregg Litman May 5, 2016May 5, 2016 In case you haven’t noticed, the internet is huge. Literally everybody is online, and just about everybody watches video. That’s why video marketing is so attractive. But with so much traffic, and so much competition, posting your video online is just the start of the process. If … Continue reading Organic Video Promotion: How to Ensure Your Video Gets Found →