Emma VasMarch 30, 2015 A strong base of passionate ambassadors is crucial to the success of any B2B business, especially as it relates to influencing prospects and maintaining brand visibility. To build such a base of future employees, candidates or new clients, a business must implement a referral program. In this Part 1 of a … Continue reading The Basic Science of Referral Programs: The Internal Employee Referral Perspective
Robert Glazer December 25, 2014 Right now, “incrementality” is a hot word in online affiliate marketing. According to our friends at Affiliate Window in a recent blog post, incrementality “consists of sales that an advertiser would not have obtained without a publisher’s contribution”. That means that incrementality measures more than just new customers — … Continue reading Understanding Incrementality In Affiliate Programs
If you’re on the fence about loyalty programs, columnist Steve Olenski is here to explain why you ought to seriously consider implementing one. Steve Olenski on December 22, 2014 Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to … Continue reading 8 Reasons Why Loyalty Programs Are Imperative For Marketers
Contributor Steve Dille explores a classic example of how email marketing can drive prodigious growth. Steve Dille on November 26, 2014 Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving its online community and overall business model. This time around, let’s examine … Continue reading Best Practice Pros: How Groupon Manages Its Email Programs
By Marie Alonso, Published November 7, 2014 What better way to market – and grow – your business than to win partners? Partnerships open doors to networking, reselling and collaborating with leading companies in your industry – businesses focused on expanding their technological expertise and delivering leading solutions to clients. Partner programs give you access … Continue reading Partner Marketing: 3 Ways Partner Programs Grow Your Business
By Jodi Beuder, Published November 6, 2014 Wouldn’t it be great if those working in customer-service environments could look into a crystal ball and predict how customer expectations and behaviors were changing so that agent training and software development could co-evolve? While it is difficult to pinpoint exactly where changes will occur, there are … Continue reading Latest Trends In Customer Relationship Management (CRM) Programs
Study finds marketers view loyalty programs as a way for customers to show appreciation for their businesses. Ginny Marvin on October 10, 2014 It’s a common refrain that consumers are moving faster and changing habits more quickly than marketers can keep pace with. We’ve seen it happening in mobile and a new study underscores how … Continue reading Marketers, You’re Thinking About Loyalty Programs All Wrong, And Other Consumer Disconnects [Study]
The key to an internet marketer’s success is to choose the right affiliate programs. These programs must employ excellent marketing techniques in promoting and selling the marketers’ products and or services. Marketing products and services on the internet is much easier and more rewarding compared to traditional offline marketing methods. With the millions of people … Continue reading Internet Marketing Training Programs
Your success with Network Marketing is highly dependent on your ability to train your new members. MLM Training is normally by the company directly, by the field leaders and often times by many other members. What works for some people doesn’t always work for others, so having a variety of options is usually a good … Continue reading MLM Training – Evaluating Training Programs
Most companies have some form of sales training programs for sales resources as it is clear that sales training is key to sales effectiveness. The better sales resources are trained on the products they are selling, the industry they are operating in, and trained on sales practices in general, the more successful they will be. … Continue reading Sales Coaching Can Optimize Sales Training Programs
