Tag Archives: Programs

Martech failure? 50% say loyalty programs don’t offer much value

Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades. Constantine von Hoffman on May 19, 2022 The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there … Continue reading Martech failure? 50% say loyalty programs don’t offer much value

Best Affiliate Marketing Programs : Top 10 Highest Paying for 2022

Aneeca Younas Last updated: 11 March 2022 Affiliate marketing is on the rise, now more than ever. And, with that said, this lucrative marketing strategy is also becoming more and more saturated. With so many companies committing to online marketing and digital advertising, there’s a wide array of affiliate programs out there to choose from. … Continue reading Best Affiliate Marketing Programs : Top 10 Highest Paying for 2022

Best Affiliate Marketing Programs : Highest Paying Affiliate Marketing Platforms 2022

Aneeca Younas Last updated: 11 March 2022 Affiliate marketing is on the rise, now more than ever. And, with that said, this lucrative marketing strategy is also becoming more and more saturated. With so many companies committing to online marketing and digital advertising, there’s a wide array of affiliate programs out there to choose from. … Continue reading Best Affiliate Marketing Programs : Highest Paying Affiliate Marketing Platforms 2022

Creating Dynamic Loyalty Programs That Inspire Passion

Creating Dynamic Loyalty Programs That Inspire Passion by Scott Weller , January 14, 2022 Buy three coffees, get one free! 20% off on Tuesdays! Marketers too often rely on transactional offers alone, underestimating the value that loyalty programs can provide. While the transactional strategy can convert top-of-funnel sales near term, it doesn’t inspire long-term customer … Continue reading Creating Dynamic Loyalty Programs That Inspire Passion

How Shoppers Pick Personal Growth Programs

How Shoppers Pick Personal Growth Programs by Rebecca Brooks , Columnist, October 22, 2021 Since 2020 began, we’ve all been forced to adapt. We were curious to see how shoppers were adapting to new realities, specifically as many sought new avenues to self-improvement. A nationwide survey into shopper behavior included questions about self-improvement subscriptions among … Continue reading How Shoppers Pick Personal Growth Programs

How ESG Programs Can Combat the Great Resignation

Susan Hunt September 28, 2021 WeSpire has compelling research that shows that embracing a strong Environmental, Social, Governance (ESG) strategy is one critical way to combat the great resignation, by keeping the employees you have. In our State of Employee Engagement research published earlier this year, 93% of employees who said that their company was … Continue reading How ESG Programs Can Combat the Great Resignation

Consumer Expectations Are Changing Rapidly — Developing Insurance Affinity Partner Programs Will Help You Keep Up

Ann Dieleman June 6, 2021 All industries — especially insurance — are facing significant transformation. Customer expectations are changing rapidly, and Millennial and Generation Z consumers are not satisfied with traditional insurance processes or products. They are demanding a connected, multichannel customer experience that provides convenience, accessibility, and personalization. In a highly digital world, meeting … Continue reading Consumer Expectations Are Changing Rapidly — Developing Insurance Affinity Partner Programs Will Help You Keep Up

Developing Training Programs to Enhance Employee Performance

Angela Hausman, PhD March 31, 2021 It’s common for modern businesses to offer training to employees, involving a range of courses from basic courses that will help your team effectively use your technology, to programs that could be worth as much as a degree to teach your team new skills. In fact, some modern companies, … Continue reading Developing Training Programs to Enhance Employee Performance