Torrey Dye — June 21, 2019 — June 21, 2019 How do you decide which accounts you should pursue right now, and which can rest for a couple of quarters? What’s the most efficient way to structure your ABM programs so you can maximize results without leaving money on the table? Whether you run your … Continue reading How to Segment & Tier Target Accounts for Your Active ABM Programs
Janet Fouts — April 9, 2019 Follow @jfouts — April 9, 2019 In a recent report from the Harvard Business School (The Caring Company) less than 25% of employers say that being a caregiver impacts the performance of employees. Wow, that’s simply obtuse when over 80% of employees surveyed said that caregiving had impacted … Continue reading Employee Benefits Programs Missing the Mark?
Torrey Dye — March 28, 2019 — March 28, 2019 How Our Dynamic Account-Based Programs Fit Into the TEAM Framework We’re often asked how we structure our account-based programs, and to be honest, it’s been a work in progress. We’ve spent years testing, measuring, and evaluating to continually dial-in our strategy. Eventually, we concluded that … Continue reading How to Run Dynamic Account-Based Programs
Rick Lepsinger — December 27, 2018 Follow @onpoint_llc — December 27, 2018 089photoshootings / Pixabay Incentive programs are powerful tools to motivate and engage team members. Compensation such as stock options, pensions, and bonuses push your employees towards top performance (as does their regular salary) as well as other incentives such as free or low … Continue reading The Pros and Cons of Employee Incentive Programs
Rick Lepsinger — August 14, 2018 Follow @onpoint_llc — August 14, 2018 ar130405 / Pixabay Organizations invest a great deal of time, effort, and money into their leadership development programs. It stands to reason, then, that they would like to know whether or not these programs are actually functioning as intended. Ongoing evaluation and reassessment … Continue reading How to Tell if Your Leadership Development Programs Are Working
Amity Kapadia — August 7, 2018 Follow @amitykapadia — August 7, 2018 Most savvy marketers today are driven by data. And the numbers don’t lie: eCommerce referral programs work. Having a referral program can help your brand keep up in an industry where word-of-mouth travels far and wide. How far and wide? Well, according to … Continue reading Managing eCommerce Referral Programs: 5 Tips For Successful Execution
Rick Lepsinger — July 30, 2018 Follow @onpoint_llc — July 30, 2018 Frantichek / Pixabay Effective training and development programs can greatly benefit an organization, leading to higher levels of employee engagement and reduced turnover rates. Although these programs have historically been among the first items to be cut in difficult times, training budgets have … Continue reading Boost Leadership Development With Corporate Training Programs
Eric Rosenberg — July 30, 2018 — July 30, 2018 Affiliate programs can be the lifeblood that jumpstarts a new business venture. By building relationships with top bloggers and online personalities, you can reach new audiences and take your business to new heights. But you have to pay a little something for the privilege. Learn … Continue reading Affiliate Programs: What Startups Need to Know About Them
Pam Watkins — May 24, 2018 — May 24, 2018 The European Union (EU) is enacting the General Data Protection Regulation (GDPR) on May 25, 2018. If your business markets to the EU, hopefully you’re well down the path of compliance, as the deadline is approaching quickly. The General Data Protection Regulation establishes new requirements … Continue reading How GDPR and the ePrivacy Regulation Will Impact Digital Marketing Programs
Liz Bardetti — May 17, 2018 — May 17, 2018 The benefits of providing employee volunteering programs are endless. From keeping employees engaged and building camaraderie to improving corporate culture and employer brand, volunteer programs have the power to recharge and sustain a healthy workforce. In 2016, CECP’s Giving in Numbers found that 61% of … Continue reading 7 Benefits of Providing Employee Volunteering Programs
