Rick Lepsinger — December 27, 2018 Follow @onpoint_llc — December 27, 2018 089photoshootings / Pixabay Incentive programs are powerful tools to motivate and engage team members. Compensation such as stock options, pensions, and bonuses push your employees towards top performance (as does their regular salary) as well as other incentives such as free or low … Continue reading The Pros and Cons of Employee Incentive Programs
Rick Lepsinger — August 14, 2018 Follow @onpoint_llc — August 14, 2018 ar130405 / Pixabay Organizations invest a great deal of time, effort, and money into their leadership development programs. It stands to reason, then, that they would like to know whether or not these programs are actually functioning as intended. Ongoing evaluation and reassessment … Continue reading How to Tell if Your Leadership Development Programs Are Working
Amity Kapadia — August 7, 2018 Follow @amitykapadia — August 7, 2018 Most savvy marketers today are driven by data. And the numbers don’t lie: eCommerce referral programs work. Having a referral program can help your brand keep up in an industry where word-of-mouth travels far and wide. How far and wide? Well, according to … Continue reading Managing eCommerce Referral Programs: 5 Tips For Successful Execution
Rick Lepsinger — July 30, 2018 Follow @onpoint_llc — July 30, 2018 Frantichek / Pixabay Effective training and development programs can greatly benefit an organization, leading to higher levels of employee engagement and reduced turnover rates. Although these programs have historically been among the first items to be cut in difficult times, training budgets have … Continue reading Boost Leadership Development With Corporate Training Programs
Eric Rosenberg — July 30, 2018 — July 30, 2018 Affiliate programs can be the lifeblood that jumpstarts a new business venture. By building relationships with top bloggers and online personalities, you can reach new audiences and take your business to new heights. But you have to pay a little something for the privilege. Learn … Continue reading Affiliate Programs: What Startups Need to Know About Them
Pam Watkins — May 24, 2018 — May 24, 2018 The European Union (EU) is enacting the General Data Protection Regulation (GDPR) on May 25, 2018. If your business markets to the EU, hopefully you’re well down the path of compliance, as the deadline is approaching quickly. The General Data Protection Regulation establishes new requirements … Continue reading How GDPR and the ePrivacy Regulation Will Impact Digital Marketing Programs
Liz Bardetti — May 17, 2018 — May 17, 2018 The benefits of providing employee volunteering programs are endless. From keeping employees engaged and building camaraderie to improving corporate culture and employer brand, volunteer programs have the power to recharge and sustain a healthy workforce. In 2016, CECP’s Giving in Numbers found that 61% of … Continue reading 7 Benefits of Providing Employee Volunteering Programs
Megan Mosley — May 10, 2018 Follow @ReferralRock — May 10, 2018 Digital marketing comes in many forms, but two often cause confusion – referral programs and affiliate programs. Are the two really that different? Yes, they are. Here’s why. Referral Programs Versus Affiliate Programs Referral programs A referral program gives current customers and users … Continue reading Referral Program vs Affiliate Programs: Which is Right For You?
If you’re thinking of setting up a universal currency exchange for loyalty points, says a marketing exec, you’re working against the interests of brands. Barry Levine on April 16, 2018 A variety of blockchain startups, such as the Lichtenstein-based DigitalBits Project, are looking to employ the protocol’s tokens to reinvent loyalty programs. Many of … Continue reading An expert on loyalty programs has a warning for blockchain startups
Amity Kapadia — April 4, 2018 Follow @amitykapadia— April 4, 2018 When it comes to building out successful affiliate marketing programs, one of the trickiest elements is finding the right affiliates who value your product as much as you do. Sure, you can sign up for an affiliate marketing network and almost instantly gain access … Continue reading How To Create Affiliate Marketing Programs Through Partnerships
