by Juli Durante April 27, 2016April 27, 2016 LinkedIn, recognized by most as “the business social network” is also the third-highest visited social site, behind Facebook and Twitter. Because of its professional tone, it’s often an ideal platform for B2B social media strategies. But beyond brands, LinkedIn is the place for you to network about … Continue reading Social Media Strategy: LinkedIn Tips for Professional Networking
by Madeline Boehmer April 13, 2016 Follow @madelineboehmerApril 13, 2016 Loss prevention professionals are often put in a difficult position. Appointed to protect everything from company assets to consumer data, your objectives may seem at odds with the goals of your colleagues in other departments, particularly marketing Maybe change to “sales” or “ecommerce” or just … Continue reading 3 Keys to Succeeding as a Loss Prevention Professional
by Brian Peters March 27, 2016March 27, 2016 It’s estimated that American companies spend $ 164.2 billion on employee development programs each year. Executives who successfully implement year-round development activities are tapping into the strengths and talents of their employees and dramatically lowering the rate at which their best employees are quitting. A good development … Continue reading 8 Ways Your Small Business Can Provide Professional Development
by Cortney Phillips Meriwether March 6, 2016March 6, 2016 Don’t let the memes, cat videos and 140 character limits confuse you. Social media is a powerful tool for businesses. Big brands have been quick to capitalize on the social media craze. Unfortunately, professional service providers have been slow to catch up. And several have stumbled … Continue reading 5 Social Media Fails Professional Services Firms Should Avoid
by Claire Trevien February 3, 2016 Follow @CtrevienFebruary 3, 2016 Branding is a crucial part of a startup’s success: they need to let people know quickly and effectively who they are, and why they have emerged on the scene. On the other hand, differentiation is something that many professional services firms struggle with. If this … Continue reading What Professional Services Can Learn From Startup Branding
by Jacob Curtis January 21, 2016 Follow @jacobkcurtisJanuary 21, 2016 Facebook Professional Services finder is the network’s latest attempt to organize, categorize, and rank the best local businesses in your area. While that’s good news for Facebook users, it could be game-changing news for some local business owners, Yelp, and Google reviews. Basically, local businesses … Continue reading How to Use Facebook Professional Services Finder
by Lee Frederiksen January 16, 2016 Follow @hingemarketingJanuary 16, 2016 There is a new number on the calendar—2016. That means it is time to prognosticate about the trends for the next twelve months. I am ready to do just that. Here is my take on marketing trends in professional services for the coming year. The … Continue reading 5 Professional Services Marketing Trends to Watch in 2016
by Irene McConnell January 9, 2016January 9, 2016 A traditional résumé, by itself, is quite unlikely to get you noticed in 2016. This is the main reason you need to move on – to personal brands, digital content strategies and paid social media campaigns – if you want to remain competitive in the modern job market. Yep: … Continue reading Why You Should Never Hire A Professional Résumé Writer.
by Laura Wakeham January 7, 2016 Follow @laurawakeham16January 7, 2016 It’s the start of a New Year and, therefore, there is no better time to improve your online presence in terms of how you market your business and, of course, yourself. Online marketing has never been so important in the professional world. Most people, and … Continue reading 5 Top Tips for a More Professional Online Presence
by Laura Donovan December 18, 2015 Follow @thewordproDecember 18, 2015 Pew Research Center recently published their results comparing Social Media usage over the last 10 years. Their results reveal just how much social networking sites have affected our lives. In 2005, only 7% of Americans were using social networking, and most of them were youngsters. … Continue reading Why it is Important to Hire the Right Social Media Marketing Professional
