Tag Archives: Professional

3 Keys to Succeeding as a Loss Prevention Professional

by Madeline Boehmer April 13, 2016 Follow @madelineboehmerApril 13, 2016 Loss prevention professionals are often put in a difficult position. Appointed to protect everything from company assets to consumer data, your objectives may seem at odds with the goals of your colleagues in other departments, particularly marketing Maybe change to “sales” or “ecommerce” or just … Continue reading 3 Keys to Succeeding as a Loss Prevention Professional

8 Ways Your Small Business Can Provide Professional Development

by Brian Peters March 27, 2016March 27, 2016 It’s estimated that American companies spend $ 164.2 billion on employee development programs each year. Executives who successfully implement year-round development activities are tapping into the strengths and talents of their employees and dramatically lowering the rate at which their best employees are quitting. A good development … Continue reading 8 Ways Your Small Business Can Provide Professional Development

5 Social Media Fails Professional Services Firms Should Avoid

by Cortney Phillips Meriwether March 6, 2016March 6, 2016 Don’t let the memes, cat videos and 140 character limits confuse you. Social media is a powerful tool for businesses. Big brands have been quick to capitalize on the social media craze. Unfortunately, professional service providers have been slow to catch up. And several have stumbled … Continue reading 5 Social Media Fails Professional Services Firms Should Avoid

What Professional Services Can Learn From Startup Branding

by Claire Trevien February 3, 2016 Follow @CtrevienFebruary 3, 2016 Branding is a crucial part of a startup’s success: they need to let people know quickly and effectively who they are, and why they have emerged on the scene. On the other hand, differentiation is something that many professional services firms struggle with. If this … Continue reading What Professional Services Can Learn From Startup Branding

How to Use Facebook Professional Services Finder

by Jacob Curtis January 21, 2016 Follow @jacobkcurtisJanuary 21, 2016 Facebook Professional Services finder is the network’s latest attempt to organize, categorize, and rank the best local businesses in your area. While that’s good news for Facebook users, it could be game-changing news for some local business owners, Yelp, and Google reviews. Basically, local businesses … Continue reading How to Use Facebook Professional Services Finder

Why it is Important to Hire the Right Social Media Marketing Professional

by Laura Donovan December 18, 2015 Follow @thewordproDecember 18, 2015 Pew Research Center recently published their results comparing Social Media usage over the last 10 years. Their results reveal just how much social networking sites have affected our lives.  In 2005, only 7% of Americans were using social networking, and most of them were youngsters. … Continue reading Why it is Important to Hire the Right Social Media Marketing Professional

Is Your Website Sick? Why You Need a Professional to Monitor Your Backlink Profile

by Tim Backes December 11, 2015December 11, 2015 It’s difficult to deny how a website can benefit a business. Aside from the branding aspect, a well-made and marketed website can drive leads or function as a point of sale. It can reach customers who never would have walked into your physical establishment. However, setting up, … Continue reading Is Your Website Sick? Why You Need a Professional to Monitor Your Backlink Profile