Facebook will aim developers’ app install ads at the people who are likely to use it to purchase a product, complete a game level or view a piece of content Tim Peterson on July 18, 2016 Sometimes mobile app developers might be better off burning their money than spending it on an app install … Continue reading Facebook to aim app install ads at people most likely to buy a product, complete a level
by Kristen Hicks July 16, 2016 Follow @atxcopywriterJuly 16, 2016 Many SaaS companies like yours struggle to come up with content topics that are valuable to their audience, but they may not even know they’re sitting on a treasure trove of information. Every time a customer uses your software, it produces valuable data. You can … Continue reading How Your Product Use Data Can Become Valuable Content
by Will Humphries July 15, 2016 Follow @JustCallMeWillJuly 15, 2016 A lot of sales organizations place emphasis on research to gain product knowledge. And rightly so. You need to understand the benefits your solutions offer to sell effectively. However, equally important to communicating value is awareness of the specific needs, motives and concerns of your … Continue reading Connecting Product Knowledge to Target Markets
by Christopher Moore July 4, 2016 Follow @cjmooreJuly 4, 2016 When it comes to fulfilling orders, you have to be smart about how you package your products. Packaging matters for a variety of different reasons including: Deliverability: If goods don’t arrive intact in the hands of your customers, you risk your reputation with them. Customer … Continue reading Packaging Alternatives to Protect Your Product
by Lizzie Davey July 4, 2016July 4, 2016 There are a lot of marketing articles out there that tout Facebook ads as a great way to promote your products to new audiences. But very few go into serious detail about all the different elements of an ad and how you can make yours successful. So, … Continue reading The Pain-Free Guide to Setting up Successful Facebook Ads for Your Info Product
by Mediafly June 29, 2016June 29, 2016 Albert Einstein may or may not have made the famous statement about the definition of insanity being “doing the same thing over and over and expecting different results.” But wherever that saying originated, there’s plenty of truth in it, and it’s used by countless individuals and organizations as … Continue reading Avoiding Insanity with Product Differentiation
by Greetje den Holder June 26, 2016 Follow @GdenHolderJune 26, 2016 When I think about product demonstration, I link it to the 1950s salesmen going from door to door. Luckily, marketing has changed quite a bit and you can now reach millions of people with one message. With video, you can do the same product … Continue reading The Simple Why and How of Product Demonstration Videos
JUNE 2, 2016Written by Ari Gillam Mobile conversion optimization efforts are becoming more important than your desktop website campaigns. We hit the mobile tipping point somewhere around 2014. People now spend more time on mobile digital media than on desktops, purchase more “smart” products such as smart watches and smart appliances then desktops, … Continue reading Mobile Conversion Optimization, Part 1: Mobile Momentum
by Personal Branding Blog June 22, 2016June 22, 2016 With a growing focus on consumer safety, manufacturers from nearly every industry and all parts of the globe are working to ensure the efficacy of their products. Failure to develop products that are safe and user-friendly could result in monetary fines, loss of contracts and even … Continue reading How to Ensure Product Safety and Avoid Recalls
by Gail Oliver June 17, 2016 Follow @AttentionGetJune 17, 2016 As you know high quality product images are so important when you sell online. Now, you always need one product shot on a white background for editorial purposes. However, since most marketplaces and e-commerce templates let you display more than one image, you can make … Continue reading New Ideas for Product Photography
