by Will Humphries July 15, 2016 Follow @JustCallMeWillJuly 15, 2016 A lot of sales organizations place emphasis on research to gain product knowledge. And rightly so. You need to understand the benefits your solutions offer to sell effectively. However, equally important to communicating value is awareness of the specific needs, motives and concerns of your … Continue reading Connecting Product Knowledge to Target Markets
by Christopher Moore July 4, 2016 Follow @cjmooreJuly 4, 2016 When it comes to fulfilling orders, you have to be smart about how you package your products. Packaging matters for a variety of different reasons including: Deliverability: If goods don’t arrive intact in the hands of your customers, you risk your reputation with them. Customer … Continue reading Packaging Alternatives to Protect Your Product
by Lizzie Davey July 4, 2016July 4, 2016 There are a lot of marketing articles out there that tout Facebook ads as a great way to promote your products to new audiences. But very few go into serious detail about all the different elements of an ad and how you can make yours successful. So, … Continue reading The Pain-Free Guide to Setting up Successful Facebook Ads for Your Info Product
by Mediafly June 29, 2016June 29, 2016 Albert Einstein may or may not have made the famous statement about the definition of insanity being “doing the same thing over and over and expecting different results.” But wherever that saying originated, there’s plenty of truth in it, and it’s used by countless individuals and organizations as … Continue reading Avoiding Insanity with Product Differentiation
by Greetje den Holder June 26, 2016 Follow @GdenHolderJune 26, 2016 When I think about product demonstration, I link it to the 1950s salesmen going from door to door. Luckily, marketing has changed quite a bit and you can now reach millions of people with one message. With video, you can do the same product … Continue reading The Simple Why and How of Product Demonstration Videos
JUNE 2, 2016Written by Ari Gillam Mobile conversion optimization efforts are becoming more important than your desktop website campaigns. We hit the mobile tipping point somewhere around 2014. People now spend more time on mobile digital media than on desktops, purchase more “smart” products such as smart watches and smart appliances then desktops, … Continue reading Mobile Conversion Optimization, Part 1: Mobile Momentum
by Personal Branding Blog June 22, 2016June 22, 2016 With a growing focus on consumer safety, manufacturers from nearly every industry and all parts of the globe are working to ensure the efficacy of their products. Failure to develop products that are safe and user-friendly could result in monetary fines, loss of contracts and even … Continue reading How to Ensure Product Safety and Avoid Recalls
by Gail Oliver June 17, 2016 Follow @AttentionGetJune 17, 2016 As you know high quality product images are so important when you sell online. Now, you always need one product shot on a white background for editorial purposes. However, since most marketplaces and e-commerce templates let you display more than one image, you can make … Continue reading New Ideas for Product Photography
by Patricia West Doyle, June 15, 2016 Marketers tend to focus much attention on various cohorts — Baby Boomers, Gen X, and Millennials being the primary groups on everyone’s radar today. Yet, another important element of deeply understanding your target consumer is an understanding of their life-stage. Understanding the underlying needs of a consumer during different life stages … Continue reading Marketing To Women by Life-Stage Brings Opportunity For Product Growth
by Dave Brock June 15, 2016 Follow @davidabrockJune 15, 2016 The other day, I was having breakfast with a frustrated executive. He had just reviewed a playbook that had been developed and was being launched to sales. It was the result of an effort between product management, marketing, and the sales enablement team. There was … Continue reading “Our Product Is Better Than Theirs” — A Losing Strategy
