by Jesse RichardsonAugust 30, 2016 Customer satisfaction is one of the most powerful indicators of success for your business. That statement likely doesn’t come as a huge surprise. Ask just about any business owner, and they’ll tell you they “know satisfaction is important.” Experts have profusely reported on single-question customer metrics as great indicators of … Continue reading The Importance of Product Feedback (And How to Gather It)
Trying to create a new category in digital marketing can be an emotional roller-coaster. Columnist Peter Isaacson discusses the ups and downs and how to ultimately obtain your goals. Peter Isaacson on August 25, 2016 Helping create a new technology category is unquestionably one of the most satisfying experiences of my career. It’s also one … Continue reading The wonderful, horrible world of creating a new product category
by Caroline GoanAugust 14, 2016 With mobile accounting for 30% of all B2B eCommerce sales, it’s imperative that suppliers of all shapes and sizes digitize their catalogs, for use by both customers and sales reps. If you’re using an eCommerce platform, then you likely already have a digital ordering platform of some kind. With this … Continue reading 4 Advantages of a Mobile Product Catalog
by Lacy Boggs Follow @blogspiration42August 5, 2016 Are you a hero? Do you swoop in to save the day for your customers? Can you see through client problems as though you had X-Ray vision? Are your products a veritable philosopher’s stone, turning even the most mundane objects into gold? If so, I have bad news … Continue reading The Hero’s Framework for Perfect Product Launches
by Personal Branding Blog July 29, 2016July 29, 2016 Although there’s still value in education via hard copy, tons of digital nomads are on the hunt for quick answers. There’s an opportunity to capitalize on this trend, by using the sale of information products. The following questions will help you triple check your product creation, … Continue reading 5 Questions to Ask Before You Launch Your Info Product
by Lizzie Davey July 28, 2016July 28, 2016 You’ve spent months creating and compiling your product. It’s jam-packed full of all your juicy knowledge and advice, and you’re ready to put it out there into the world. You’re ready to let it loose on the public to cure all their woes. But launch day comes … Continue reading Why Your Product Isn’t Selling (and How You Can Turn it Around)
by Dave Sutton July 26, 2016July 26, 2016 Imagine your typical trip to the grocery store. Looking down at your shopping list, you think about the best way to navigate the store and gather your groceries. As you walk down the aisles filled with hundreds of items, you’ll notice that you usually purchase the same … Continue reading 4 Conditions for New Product Launch Success
by Samantha Rivero July 21, 2016July 21, 2016 Although promotional products may seem like a tactical job meant for your marketing team, if you are a CEO, there are certain points throughout the process that you cannot afford to avoid. Inversely, if you are handling a project for the CEO of your company, you may … Continue reading 3 Key Promotional Product Milestones CEOs Must Participate in
Facebook will aim developers’ app install ads at the people who are likely to use it to purchase a product, complete a game level or view a piece of content Tim Peterson on July 18, 2016 Sometimes mobile app developers might be better off burning their money than spending it on an app install … Continue reading Facebook to aim app install ads at people most likely to buy a product, complete a level
by Kristen Hicks July 16, 2016 Follow @atxcopywriterJuly 16, 2016 Many SaaS companies like yours struggle to come up with content topics that are valuable to their audience, but they may not even know they’re sitting on a treasure trove of information. Every time a customer uses your software, it produces valuable data. You can … Continue reading How Your Product Use Data Can Become Valuable Content
