Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales. Andrew Waber on December 11, 2018 When consumers actually walk into a store, there are a host of high-level expectations that have shifted over time but remain largely in place. Salespeople will be around to help in … Continue reading Product pages are the new packaging: Think beyond lower prices to win online
Ashley Sefferman — December 11, 2018 — December 11, 2018 When Ben Horowitz published his thoughts on the idea that product managers are the CEO of their products in “Good Product Manager/Bad Product Manager” nearly two decades ago, the concept was profound, but divisive. Should PMs be tasked with such a heavy assignment? Does viewing … Continue reading Product Managers, Are You the CEO of your Product?
Jared Atchison — December 9, 2018 — December 9, 2018 Shopping online is now the preferred choice for many consumers. With smartphones and tablets, consumers can shop for products all day and night and from anywhere they want. In fact, according to Invesp, nearly one in four online shoppers shop online at least once a … Continue reading How to Market Your Product Using Google Ads
Yuval Yeret — December 8, 2018 Follow @yuvalyeret — December 8, 2018 Clker-Free-Vector-Images / Pixabay Marketing Backlogs in the Trenches When I work with my clients on Scrum in a Marketing context the discussion about the Marketing Backlog and how to move from a big bang marketing campaign to a more iterative approach via smaller … Continue reading User Stories Don’t Belong in the Marketing Product Backlog
Renata Ekine — December 4, 2018 — December 4, 2018 Facebook has enabled advertisers to create product catalogues to promote their products. In this article, I will be going through the ways you can use one. What is a product catalogue? A Product Catalogue is a container that holds a file (or multiple files) with … Continue reading 3 Ways to Use a Facebook Product Catalogue
Ashley Sefferman — November 19, 2018 — November 19, 2018 The roles of managing a mobile product team and managing an entire company share many similarities. The biggest difference is that mobile product managers deeply interact with nearly every function within their organization, yet none of them report to them. However, the mental approach product … Continue reading 4 CEO Lessons for Mobile Product Managers
Robbin Schuurman — November 13, 2018 — November 13, 2018 The Product Owner role is implemented in organizations in various different ways. The responsibilities and authorities of Product Owners vary across organizations, departments, teams, and Product Owners. This can be explained to some extent because it is a role that people need to grow into. … Continue reading Growing as a Product Owner: 5 Product Owner Maturity Levels
Yuval Yeret — November 13, 2018 Follow @yuvalyeret — November 13, 2018 “There’s no predictability/commitment in Agile/Scrum” Over the years I’ve heard my share of these kinds of statements from various levels of executives: “When my guys run a product development release I really want to know what I will get at the end so … Continue reading Risk-Aware Product Development (a.k.a. Scrum)
Derek Gleason — November 7, 2018 — November 7, 2018 It’s the early 1980s. You’re in charge of a fledgling ESPN, and you have two choices: Add more college basketball—you’re highest-rated programming—to the schedule. Stick with the skiing and billiards you’ve aired for years (because you couldn’t afford anything else). Which creates the more profitable … Continue reading Product Bundling Strategy: How to Get It Right
Thomas Griffin — October 12, 2018 Follow @jthomasgriffin — October 12, 2018 You’ve put your blood, sweat, and tears into creating a product that you’re sure is going to be “the next big thing”. But you can’t just put up your website, write a press release, and expect people to flock to your business to … Continue reading 4 Steps for the Perfect Product Launch
