Teresa Becker — August 27, 2019 — August 27, 2019 Today’s SaaS companies are on a mission to constantly provide amazing products and value to customers. In order to do this, most SaaS platforms require ongoing updates and new feature releases to both keep up with changing customer needs and ensure the technology is running … Continue reading 5 Tips to Train Customers on New Product Updates
Rotem Gal — August 14, 2019 Follow @gal_rotem — August 14, 2019 Is 2019 the year of the startup? Judging by the rise of several startups in the past few years, it might very well be. This doesn’t necessarily mean larger, more established enterprises are on the way out, though. In fact, both entities may … Continue reading Product Marketing Lessons From Google, Amazon, and Apple
Matthijs de Booij — August 7, 2019 Follow @agileteamswork — August 7, 2019 A very common pattern I see among Product Owners is that dependencies heavily influence the order of their Product Backlog. Think for example about other teams that need to do something before you can continue (or vice versa). Or availability of vendors … Continue reading Are Dependencies Dictating Your Product Backlog?
Clement Kao — July 30, 2019 — July 30, 2019 In my previous article, I discussed why product metrics sometimes don’t deliver business value, and I discussed best practices for driving business value as a product manager through a flexible framework of product metrics. To recap, the framework has the following eight components: Determine the … Continue reading Stop Using the Wrong Product Metrics: Unlocking Business Value
Teresa Becker — July 25, 2019 — July 25, 2019 In the world of SaaS products, fine-tuning is a near constant endeavor. Every product goes through the process of checks and balances, and sometimes there are more downs than ups. Just because you have a ‘failing’ product doesn’t mean it’s time to pack up shop. … Continue reading 3 Ways Your Customers Can Help Your Company Turn Around a Failing Product
Clement Kao — July 24, 2019 — July 24, 2019 This article is Part 1 in a two-part series that will help your product team find the right metrics to demonstrate and improve business impact. Check out Part Two here, when you’re finished with this article. As a product manager, your job is to drive … Continue reading Stop Using the Wrong Product Metrics: Valuable Metrics Framework [Part 1]
Syed Balkhi — July 19, 2019 Follow @SyedBalkhi — July 19, 2019 When creating an online store, images are important. Whether they’re on your website, on Amazon or Etsy, or on social media platforms like Instagram, eye-catching images of your product are a must. After all, most people shop with their eyes, so if your … Continue reading How to Improve Your eCommerce Product Photos (5 Tips)
Marc Andre — July 18, 2019 Follow @vital_dollar — July 18, 2019 StockSnap / Pixabay Refunds are a part of business regardless of whether you sell a tangible product or a digital product. However, the refund process is much different for a customer with a digital product as compared to a physical product. Getting a … Continue reading 7 Keys to Minimizing Refunds of Your Digital Product Sales
Stephanie Ockerman — July 11, 2019 Follow @thetravelchica — July 11, 2019 mohamed_hassan / Pixabay “Can the Scrum Master also be the Product Owner?” This is a common question in my Professional Scrum classes. The topic of combining Scrum roles often comes up early when we are still learning the basics of the Scrum framework. … Continue reading Can the Scrum Master also be the Product Owner?
Jess Burns — July 12, 2019 — July 12, 2019 It’s easy for marketers to get sucked into shiny object syndrome. We’re tasked with generating real business results and with so many companies vying for buyer attention, it’s tougher than ever to break through. That’s why there’s such a strong push to embrace content marketing, … Continue reading 3 Keys to Acing Your Next Product Demo
