Steven Imke — November 11, 2019 Follow @SteveImke Business founders really need to know about something called the Minimum Viable Product, or MVP for short. MVPs are not finished products. MVPs represent a kind of semi-functional product or mockup to demonstrate concepts and features to test your assumptions with customers. Why You Need A Minimally … Continue reading How to Save Time and Money with A Minimal Viable Product (MVP)
Joshua Partogi — October 26, 2019 Hello awesome people. Back with me again with new learning from the trenches. Over the years working with Product Owners mainly who works in large corporations, I see common challenges. The Product Owners jump straight to solution/implementation without knowing the overarching business strategy from the Senior management. And when … Continue reading How to Align Your Product Strategy Using the Product Strategy Canvas (Part 1)
The feed-based ads will run in the U.S. only to start. Amy Gesenhues on October 17, 2019 Snapchat has opened a beta for Dynamic Ads, which automatically creates — and updates — product ads to run on the app. The Dynamic ads are available in a wide array of templates and aimed at retail, e-commerce … Continue reading Snapchat Dynamic Ads now in beta: Auto-generates ads from product catalogs
Joshua Partogi — October 17, 2019 Hello awesome people. It’s me again with a new learning from within a Scrum team. The development team I was working with around 3 months ago challenged the Product Owner about the User Story she brought into the Sprint Planning. As a Scrum Master facilitating the Sprint Planning, I … Continue reading How to Write the Product Backlog Item as Hypothesis
Christa Tuttle — September 30, 2019 According to recent Gartner research, when B2B buyers are considering a purchase, only 17% of that time is spent meeting potential suppliers. In fact, almost half (45%) of buyers’ pre-purchase period is spent researching independently. So, what does this mean for your upcoming B2B product launch? The extensive pre-purchase … Continue reading Product Launch Best Practices: Finding Your Invisible Customers
The features are available to the small set of brands testing Instagram checkout. Ginny Marvin on September 30, 2019 at 12:51 pm Instagram is testing product launch reminders in Stories and posts. Instagram wants to be more than a place for product discovery. It wants to deliver an all-inclusive commerce experience that brands develop entire … Continue reading Launching a new product? New Instagram tests launch day ‘Buy on Instagram’ reminders
Hassan Mansoor — September 25, 2019 Follow @Hassan_Mansoor1 rawpixel / Pixabay Did you know that 90% of the world’s data was created over the last three years? That presents evidence of rapid advancement and it’s no wonder that businesses are struggling to keep up. However, if you can wrap your head around the fact that … Continue reading Why Customer Product Data is the Key to Unlock Your Business Potential
Aleksey Chepalov — September 10, 2019 — September 10, 2019 There are 1.8 million apps in the world – and this is the number for the iOS software only! Today, we enjoy the abundance of mobile tools more than ever before. But with so many options, how do we choose the app right for us? … Continue reading Top Mobile Collaboration Apps that Highlight Key Product Management Trends
Teresa Becker — August 27, 2019 — August 27, 2019 Today’s SaaS companies are on a mission to constantly provide amazing products and value to customers. In order to do this, most SaaS platforms require ongoing updates and new feature releases to both keep up with changing customer needs and ensure the technology is running … Continue reading 5 Tips to Train Customers on New Product Updates
Rotem Gal — August 14, 2019 Follow @gal_rotem — August 14, 2019 Is 2019 the year of the startup? Judging by the rise of several startups in the past few years, it might very well be. This doesn’t necessarily mean larger, more established enterprises are on the way out, though. In fact, both entities may … Continue reading Product Marketing Lessons From Google, Amazon, and Apple
