Lindsey Peacock — September 21, 2019 — September 21, 2019 Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. But it’s on the rise—60.8% of businesses are making CRO a priority. As more companies think about starting or expanding CRO programs, the “agency or in-house?” question is also earning … Continue reading How to Hire a CRO Agency: A Process to Get It Right
Michelle Deery — September 15, 2019 — September 15, 2019 Webinars can establish a relationship with leads and teach them how your product can improve their lives. Some 75% of marketing and sales leaders say webinars are one of the most effective methods to generate high-quality brand awareness. But not every webinar is a success—78% … Continue reading Webinar Emails: A Start-to-Finish Promotion Process
Through the power of a credit card, everyone in the organization has become a technology purchaser without strategy or discipline. That needs to change. Anita Brearton on September 5, 2019 Over the last five to 10 years, companies have been spending more and more on technology to acquire, engage and retain customers. Increased pressure to achieve … Continue reading Stack evolution: Cancel those credit cards and put a process in place
Shifting priorities wreak havoc on our best intentions as martech buyers so it’s important to take the time to plan and avoid random acts of martech. Steve Petersen on August 29, 2019 It’s easier to buy than to manage when it comes to marketing technology. While finding a solution to a problem isn’t always a … Continue reading Buying martech is easy, managing the process to use it effectively is the hard part
Brian Wallace — August 20, 2019 Follow @nowsourcing — August 20, 2019 Hiring a new person for any type of business can be daunting. There’s the job posting — where should you put it? Then comes a flood of resumes, some of which lack cover letters about why that person would want to work for … Continue reading Fix Your Hiring Process With Better Interviews [Infographic]
Katie Sweet — August 16, 2019 Follow @misskatiehrdy — August 16, 2019 Segmentation is all about grouping people together based on shared traits, and it plays a critical role in helping a company better understand and respond to its customer base. Companies often use segments to identify the needs of one customer group over another … Continue reading How to Use Qualitative Research to Kickstart Your Segmentation Process
Ellen Huxtable — August 5, 2019 Follow @abiztweet — August 5, 2019 Process improvement gets a bad rap. We have visions of a wimpy clerk with glasses, in a beige suit, holding a stopwatch and clipboard, tapping his foot and making “tisk, tisk” sounds as he frowns and shake his head in disapproval. Yet every … Continue reading Practical Process Improvement
Harold Kilpatrick — August 2, 2019 — August 2, 2019 Mediamodifier / Pixabay One of the most important parts of an ecommerce strategy is also the one that often gets overlooked the most: the checkout and payment section. All ecommerce practitioners know just how important the sales funnel is; but they’re often unclear on how … Continue reading 6 Steps to Improve the Ecommerce Payment Process
Bob Van Rossum — July 16, 2019 Follow @BobVR — July 16, 2019 Today is the era of agile marketing–which means–recruitment marketing needs to improve to get the best marketing talent. Hiring candidates any day of the year is disruptive. As a CMO, you have a plethora of daily tasks. At the same time, you … Continue reading How to Have an Agile Hiring Process to Attract Top Marketing Talent
Suresh Sambandam — July 13, 2019 — July 13, 2019 The vendor management process can be undeniably complex and unwieldy, with a number of different stakeholders involved and multiple parties to satisfy. It is vital that vendors find the purchaser’s processes user-friendly and efficient. It is also just as important that the individuals involved in … Continue reading 4 Ways to Boost Your Vendor Management Process
