Mark Miller — November 7, 2017 Follow @MMtwopointfive — November 7, 2017 When recruiting marketing talent, the interview process is your opportunity to learn about a candidate’s qualifications and evaluate their fit for your organization. But just as you’re scrutinizing them, top candidates will also be observing your organization, process, and people with a critical … Continue reading How to Make Sure Your Interview Process Isn’t Scaring Off Top Marketing Talent
Kayla Kozan — October 21, 2017 Follow @kaylakozan — October 21, 2017 Speed is an important, if not the most important, factor in recruitment, which is why we have metrics such as time to hire and time to fill. Source: Talent Tech Labs When a role is open, that implies increased workload for other members … Continue reading How To Balance Speed and Communication In Your Recruitment Process
Nikolay Sto — October 13, 2017 — October 13, 2017 StockSnap / Pixabay People who don’t know much about animated explainer videos usually think that this kind of a product is easy to create. This is mostly due to the fact that a common animated video is short and simple. Reality is much different. Even … Continue reading Explainer Video Production Process: What to Know?
If your email creation process happens at the pace of a sloth, it’s time for a change. Columnist Mary Wallace outlines four steps to help you streamline and improve communications with your target audience. Mary Wallace on October 12, 2017 Think of a sloth. Yes, the sleepy, slow-moving mammal with long limbs and hooked … Continue reading 4 ways to revamp your email creation process
Chase Davis — October 11, 2017 — October 11, 2017 Today, it is no longer a question of adopting AI or not. Instead, ask yourself if you and your sales team are ready for the inevitable. Artificial intelligence for business is a reality. If your goal is to forge ahead and lead in your field, … Continue reading Process Audit: How to Prepare Your Team for AI
Joanne McDonagh — October 9, 2017 Follow @rezoomo_com — October 9, 2017 TeroVesalainen / Pixabay The way you respond to applications during your hiring process is a reflection on your company. Job applicants spend so much time customizing their CVs and cover letters when applying for jobs so for their application to be acknowledged or … Continue reading Sample Acknowledgement & Rejection Emails For Your Hiring Process
If you want to have a strong data-driven organization, it’s essential to use data throughout your design process. Columnist Brian Massey shares tips to help you be a data leader in your design decisions. Brian Massey on September 11, 2017 . It can be hard to change things. I know. I started writing about conversion … Continue reading Lead the charge to use data in every stage of your design process
Michael Heller — September 11, 2017 — September 11, 2017 blickpixel / Pixabay Performance management, reviews, and evaluations often get a bad wrap. Only 55% of employees feel that performance appraisals are effective. But, it doesn’t have to be just filling out a paper and talking awkwardly with employees you only see a few times … Continue reading Building Core Values Into Your Performance Management Process
Eric Taussig — July 5, 2017 Follow @erictaussig — July 5, 2017 Making the client onboarding process successful is crucial for any service company. When done well, your onboarding process is the mechanism through which your business development and/or sales team does an elegant handoff to your service delivery people. This instills confidence in your … Continue reading 3 Principles of a Successful Client Onboarding Process
Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced. Brendan McGonigle on July 3, 2017 Earlier this month, keeping with the traditions of a welcoming summer, Seattle opened its doors to data junkies, optimization nerds and the search-obsessed in celebration of yet another SMX … Continue reading A winning process yields winning results: Conversion optimization tips from SMX Advanced
