Angela Hausman, PhD — August 23, 2017 Follow @MarketingLetter — August 23, 2017 Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become loyal advocates for the brand. Period. That’s it. Whether the consumer visits your brick and mortar store or the one you host online, your job is to … Continue reading Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics
Personal Branding Blog — August 22, 2017 — August 22, 2017 AlexAntropov86 / Pixabay Salespeople are invariably the ‘fall’ person for taking the blame when it comes to errors. The blame game is rampant inside the company and clientele hold the representative responsible. The very best approach is to quickly apologize and avoid all excuses. … Continue reading Encourage or Detract Clients: How You Solve Problems
Edin Šabanović — June 2, 2017 — June 2, 2017 The conversion funnel is the most important part of every e-Commerce website. It’s where the magic happens: visitors turn into customers, fulfilling the purpose of your website. But sadly, as we know, not all visitors who put a product into their carts end up buying. … Continue reading Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics
Sawaram Suthar — April 30, 2017 Follow @sawarams— April 30, 2017 Starting a business is not such a big deal. But managing the process for a long time is the primary challenge for every small business or startup. Small and medium-sized enterprises control over 95% of the business market and regulate 60-70% of employment. But … Continue reading 5 Biggest Problems Every Small Business Faces
Dave Brock — April 3, 2017 Follow @davidabrock— April 3, 2017 The single biggest challenge facing business executives in the coming years is managing complexity. As our businesses get bigger and more diverse, as our customers change and grow, as organizations become larger, more complex, as the amount of information and data grows, while our … Continue reading “We Can’t Solve Our Business Problems With Microscopes”
Glenn Gabe on January 13, 2017 In May 2014, some powerful functionality debuted in the “fetch as Google” feature in Google Search Console — the ability to fetch and render. When you ask Google to fetch and render, its crawler will fetch all necessary resources so it can accurately render a page, including images, CSS … Continue reading Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems
by Tema FrankOctober 26, 2016 Where Are Your Customers Hitting Process Problems? Process is the 3rd P in the 3P Profit Formula I discuss in the book PeopleShock: The Path to Profits When Customers Rule, and it is one of the biggest areas where organizations fall down on customer experience. (The first two Ps are … Continue reading How to Find Process Problems That Irritate Customers
by Jacob Shriar Follow @jacobshriarOctober 20, 2016 One-on-one meetings are, in my opinion, the best tool a manager has to engage employees. Naturally, they’re becoming more popular as the concept of frequent feedback becomes more important. Managers are using the one-on-one as a way to build a relationship with their direct reports, find out about … Continue reading 4 Problems With One-On-Ones (And How To Fix Them)
by Mahesh Jain Follow @maheshj62406510October 11, 2016 Most SMEs and large organisations make a high number of purchases every month. For this, numerous bills need to be processed. Also, there are many opportunities for negotiating discounts when the purchases are made in volume. Needless to say, most businesses find it challenging to track, pay and … Continue reading 6 Accounts Payable Problems That Are Hurting Your Business
by Gyles Seward May 16, 2016 Follow @ElementaryDigiMay 16, 2016 Whether you’re launching a new e-commerce site or offering an online service for an existing retail shop, there can be plenty of challenges to overcome. For those that are just starting out, there can be several reasons for poor sales. Here’s 5 of the most … Continue reading Are These E-commerce Problems Slowing Your Sales Down?
