Tag Archives: problem

Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows

Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2021 Some 43% of respondents in a recent White Ops survey said they could not estimate how much of the traffic coming to their website is bot activity as opposed to humans they wanted to reach. … Continue reading Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows

Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem

The company offers unique in-store digital merchandising at the point of sale. Greg Sterling on July 7, 2020 The future of retail shopping involves the tighter integration of digital and in-store experiences. Online distribution of local product inventory is one example, buy-online-pick-up-in-store (“BOPIS”) is another, Amazon Go’s cashier-free checkout is a third. Inventory and ads. … Continue reading Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem

To Resolve A Problem, Stop Struggling And Do These 6 Things

Liz Kislik — June 4, 2020 Alexas_Fotos / Pixabay From time to time, organizations face drastic challenges, whether they have to struggle to stay afloat or suddenly have more demand than they can manage comfortably. But even after any particular crisis runs its course, businesses will continue to face new strategic and operational problems in … Continue reading To Resolve A Problem, Stop Struggling And Do These 6 Things

Time Leakage: The Common (Yet Hidden) Problem That’s Hurting Your Profit Margins

Karl Sakas — September 9, 2019 Follow @KarlSakas — September 9, 2019 Time Leakage is hurting your agency’s profit margins. Read on to see why… and how to fix it. What if you were wasting $ 15,000 per employee every year? You might already be doing this, thanks to a common (yet often hidden) problem: … Continue reading Time Leakage: The Common (Yet Hidden) Problem That’s Hurting Your Profit Margins