Tag Archives: Privacy

Google Increases Privacy In Data Collaboration Between Agencies, Brands

Google Tools

Google Increases Privacy In Data Collaboration Between Agencies, Brands by Laurie Sullivan  @lauriesullivan, June 19, 2019 Google engineers have developed a technology — a cryptographic protocol — that allows agencies and brands to work together, sharing sensitive data to gain insights that strengthen the campaign without revealing information about individual customers being targeted. It gives … Continue reading Google Increases Privacy In Data Collaboration Between Agencies, Brands →

Does Targeted Advertising Really Violate Your Privacy?

Advertisement Industry

Does Targeted Advertising Really Violate Your Privacy? by George Simpson , Featured Contributor, May 23, 2019 A senator from Missouri — one of those red-neck states that recently decided to deny women control over their own bodies — proposed a Do-Not-Track Act that would task the Federal Trade Commission with implementing a system “to protect … Continue reading Does Targeted Advertising Really Violate Your Privacy? →

How strict privacy laws can inform a marketer’s approach to email

Marketing Tools

Companies should focus on establishing policies that comply with the strictest privacy laws around the world because it’s simply good for business. Len Shneyder on May 17, 2019 The debate around federal privacy laws and regulations has reached a fever pitch as consumers grow increasingly concerned about their privacy. States such as California are enacting … Continue reading How strict privacy laws can inform a marketer’s approach to email →

Privacy And Security Still Concerns For Virtual Assistant Users, Bing Ads Study Says

Virtual Assistants

Privacy And Security Still Concerns For Virtual Assistant Users, Bing Ads Study Says by Laurie Sullivan  @lauriesullivan, April 22, 2019 Some 41% of users of virtual assistants still admit to having concerns around trust, privacy and passive listening. Consumers say they will not give up personally identifiable information without a substantial reward, although more than half believe digital … Continue reading Privacy And Security Still Concerns For Virtual Assistant Users, Bing Ads Study Says →

Facebook’s shift to privacy is just a play on emerging market dynamics

Facebook Marketing

Facebook will likely continue to push the boundaries of private messaging for the next evolution of advertising on the platform. Steve Weiss on April 5, 2019   Mark Zuckerberg recently announced that Facebook’s family of apps will be pivoting to privacy and focusing on enabling private, fully encrypted messaging in his seminal 3,200-word pledge for … Continue reading Facebook’s shift to privacy is just a play on emerging market dynamics →

The California Consumer Privacy Act and What It Means for Digital Marketers

Regulations

Maria Breaux — August 26, 2018 — August 26, 2018 “Privacy” is a trending term in headlines and a pressing concern for the online public. With prominent news items like Cambridge Analytica’s data mining activities and third-party developers reading Google emails, people are increasingly concerned about the use and misuse of their personal information. To … Continue reading The California Consumer Privacy Act and What It Means for Digital Marketers →

Google Can’t Shake Privacy Suit By Mississippi Attorney General

Google

Google Can’t Shake Privacy Suit By Mississippi Attorney General by Wendy Davis  @wendyndavis, August 15, 2018 In a 6-2 ruling issued late last week, Mississippi’s Supreme Court rejected Google’s request to immediately appeal a trial judge’s decision allowing the lawsuit to proceed. The ruling means that Google must face claims that it violated a Mississippi … Continue reading Google Can’t Shake Privacy Suit By Mississippi Attorney General →

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