The poll of U.S. and U.K. consumers also found that people are changing their behavior and sharing less information online. Greg Sterling on July 10, 2019 Call it privacy fatalism, but people appear increasingly resigned to an internet in which privacy is “impossible.” As a consequence, they may be permanently changing their behavior and sharing … Continue reading Most consumers believe online privacy is impossible, survey finds
Google Increases Privacy In Data Collaboration Between Agencies, Brands by Laurie Sullivan @lauriesullivan, June 19, 2019 Google engineers have developed a technology — a cryptographic protocol — that allows agencies and brands to work together, sharing sensitive data to gain insights that strengthen the campaign without revealing information about individual customers being targeted. It gives … Continue reading Google Increases Privacy In Data Collaboration Between Agencies, Brands
Does Targeted Advertising Really Violate Your Privacy? by George Simpson , Featured Contributor, May 23, 2019 A senator from Missouri — one of those red-neck states that recently decided to deny women control over their own bodies — proposed a Do-Not-Track Act that would task the Federal Trade Commission with implementing a system “to protect … Continue reading Does Targeted Advertising Really Violate Your Privacy?
Companies should focus on establishing policies that comply with the strictest privacy laws around the world because it’s simply good for business. Len Shneyder on May 17, 2019 The debate around federal privacy laws and regulations has reached a fever pitch as consumers grow increasingly concerned about their privacy. States such as California are enacting … Continue reading How strict privacy laws can inform a marketer’s approach to email
Joao Romao — May 16, 2019 Follow @joaoromaolx — May 16, 2019 We recently made our WordPress Social Share Buttons Plugin free again, which means the timing is as good as ever to talk about share buttons. What is their purpose? Are they actually effective? And how do they relate to your privacy policy? Social … Continue reading Why Most Share Buttons Go Against Your Privacy Policy
The consensus is positive but OS fragmentation means it will be some time before this reaches the Android masses. Greg Sterling on May 15, 2019 Privacy is the new black. At F8, Google I/O and, this week, Google Marketing Live, privacy has been front and center, with Facebook and Google going to great lengths to … Continue reading Location intelligence companies react to new Android privacy controls
Patti Podnar — May 13, 2019 Follow @PodnarWriting — May 13, 2019 The average American adult spends 11 hours a day on some type of digital media. A lot of that time is spent watching videos through platforms like Amazon Prime or Netflix, or reading content on news sites. And then there are social media … Continue reading Got Online Privacy? Not as Much As You Think.
Privacy And Security Still Concerns For Virtual Assistant Users, Bing Ads Study Says by Laurie Sullivan @lauriesullivan, April 22, 2019 Some 41% of users of virtual assistants still admit to having concerns around trust, privacy and passive listening. Consumers say they will not give up personally identifiable information without a substantial reward, although more than half believe digital … Continue reading Privacy And Security Still Concerns For Virtual Assistant Users, Bing Ads Study Says
Facebook will likely continue to push the boundaries of private messaging for the next evolution of advertising on the platform. Steve Weiss on April 5, 2019 Mark Zuckerberg recently announced that Facebook’s family of apps will be pivoting to privacy and focusing on enabling private, fully encrypted messaging in his seminal 3,200-word pledge for … Continue reading Facebook’s shift to privacy is just a play on emerging market dynamics
Maria Breaux — August 26, 2018 — August 26, 2018 “Privacy” is a trending term in headlines and a pressing concern for the online public. With prominent news items like Cambridge Analytica’s data mining activities and third-party developers reading Google emails, people are increasingly concerned about the use and misuse of their personal information. To … Continue reading The California Consumer Privacy Act and What It Means for Digital Marketers
