Tag Archives: price

Google Gives Brands Ads, Data To Compete On Price, Local Inventory

Google Gives Brands Ads, Data To Compete On Price, Local Inventory by Laurie Sullivan @lauriesullivan, June 12, 2018 The always-on consumer has caught up with Google and is now demanding more from brands and retailers. The search engine on Tuesday released several new ways for brands to remain competitive and give consumers the instant gratification … Continue reading Google Gives Brands Ads, Data To Compete On Price, Local Inventory →

Price Strategically To Boost Profits

Business Process

Devon Smiley — April 18, 2018 Follow @devonmsmiley — April 18, 2018 Let’s talk about profit. It’s a nice word. Great concept. Fabulous way to boost your business. But we don’t always give it the respect it deserves. Profit needs to be a priority. The common wisdom is that a business needs sales. But all … Continue reading Price Strategically To Boost Profits →

Bing Ads Rolls Out Mobile, Desktop Price Extensions

Bing Advertisement

Bing Ads Rolls Out Mobile, Desktop Price Extensions by Laurie Sullivan @lauriesullivan, April 4, 2018 Bing Ads announced the addition of price extensions on Wednesday for mobile and desktop. The ads appear at the top of the page in search results, and descriptions allow advertisers to add content around the price for products or services. … Continue reading Bing Ads Rolls Out Mobile, Desktop Price Extensions →

The price is right? Let the data answer that

Marketing Strategy

Contributor David Dowhan says now that programmatic advertisers have nailed audience targeting, it’s time to apply the same array of data to bid management. David Dowhan on March 7, 2018 Programmatic audience targeting has increasingly become table stakes and today provides fewer performance increases than in years past. There are plenty of vendors providing … Continue reading The price is right? Let the data answer that →

3 Reasons Why You Should Have Offers at Different Price Points

eCommerce Strategies

Amanda Abella — February 23, 2018 — February 23, 2018 In my group coaching program, part of what I help students do is come up with a core offering. Once they have their one core offering, then they are encouraged to create offerings at different price points. There are several reasons why you want to … Continue reading 3 Reasons Why You Should Have Offers at Different Price Points →

$50 or $500,000? How To Price An Influencer In 3 Simple Steps

Influencer Strategy

Mona Hellenkemper — August 4, 2017 — August 4, 2017 From 50 to 550,000 Dollars per Post, we have seen it all: Small influencers who charge next to nothing for a whole bunch of posts and celebs asking for jaw-dropping amounts of money for one single Instagram picture. Some demands seem just downright audacious, but … Continue reading $50 or $500,000? How To Price An Influencer In 3 Simple Steps →

Eight insider tips for exceptional price extensions

Advertisement Industry

Price extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs down how to make your price extensions stand out on the results page. Matt Lawson on July 20, 2017 Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll … Continue reading Eight insider tips for exceptional price extensions →

The Price of Failed Culture

Corporate Culture

Bobbie Wasserman — July 1, 2017 — July 1, 2017 In March, after watching the value of Uber decline, I wrote a blog titled “The Gig Economy: Culture Counts” which focused on the role that company culture plays in the long-term definition of the brand and ultimately the brand’s profitability―for better or worse. That article … Continue reading The Price of Failed Culture →

Overcome Last Minute Price Objections by Making Tradeoffs

Sales Leads Conversion

Jeanette Nyden — May 16, 2017 Follow @JeanetteNyden— May 16, 2017 Have you gotten a call like this before? “Hi, Susan. I sent over the contract. Did you get it? And, my boss told me that he wants a couple of more people trained on your system that were not included in the contract. This … Continue reading Overcome Last Minute Price Objections by Making Tradeoffs →