Bret Camarena — April 27, 2017 — April 27, 2017 “An assistant should be your number-one most important hire because they are freeing up your time…” Brandon Turner, Real Estate Investor and VP of Growth at BiggerPockets.com In today’s business world, there are many options when it comes to leveraging a virtual executive assistant. Many … Continue reading How to Get the Best Virtual Assistant Services for the Best Price
Dave Wakeman — April 18, 2017 Follow @davidwakeman— April 18, 2017 Lately it seems like as a business culture we are more and more hearing about price wars, the destruction of retail brands, and how cost cutting management initiatives are driving lower and lower customer satisfaction. And, I get it. All of these things sound … Continue reading In a Price War, Everyone is a Loser!
Jeanette Nyden — March 20, 2017 Follow @JeanetteNyden— March 20, 2017 There is an urgent problem facing many companies: Deflation, the devaluing of goods and services as demand shrivels up. For the past 5 years that I’ve been teaching and coaching negotiation skills, my clients have been faced with pressure to reduce prices. Folks, this … Continue reading Negotiating Price Without Sacrificing Margins
by Zach Heller Follow @zhellerOctober 24, 2016 Price testing is a very simple concept that can be carried out in a thousand different ways, from least complex to most. The basic idea is this: rather than using the tools at our disposal to choose the right price, let’s allow the customers to tell us what … Continue reading Price Testing Explained
Relying on inflated numbers can lead you down a slippery slope. Columnist Matt Nitzberg outlines some strategies to help marketers focus on more valuable audience and sales metrics. Matt Nitzberg on September 21, 2016 Marketers are hooked on inflated numbers, and it’s time for everyone to come back down to earth. Much of the issue … Continue reading The high price of inflated marketing metrics
by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 6, 2016 Your biggest competitor has lowered their prices, you are concerned about sales and you’re tempted to reduce your prices to match theirs… But responding to price wars could do more harm to your long-term sales strategies than good.Before reducing your prices to match theirs, there are a lot … Continue reading What to Do If Your Competitors Reduce their Price
by Michele Ballinger April 15, 2016 Follow @ballingertweetsApril 15, 2016 “Come on down!” It’s time to play a game of the price is right. Only, unlike the game show, getting your pricing right should not include guessing,especially in subscription revenue models. The right approach to pricing is critical to your success. And yet, many times … Continue reading The Price Is Right: How To Use Customer Segmentation To Improve Pricing Efficiency
by Devon Smiley March 25, 2016 Follow @devonmsmileyMarch 25, 2016 Congratulations! Potential clients are flocking to your website, and eagerly sending off emails asking you to confirm what your prices are and how they can work with you. That’s excellent news. And at first – it’s lovely. But after you’ve clocked your 5th hour of … Continue reading Get Smart: Price Cards
by Bryan Pearson March 21, 2016 Follow @pearson4loyaltyMarch 21, 2016 Companies are failing at one of the most-used forms of customer service, emails, and it is sending their customers away. For retailers, this failure may signal a problem more serious than lost sales. Dear Acme Whiz-Bang Co., I write to inform you that the coffee … Continue reading Digital Sucking Sound: Email, Not Price, Is Costing Retailers Sales
by Rachel Serpa February 9, 2016 Follow @gigyaFebruary 9, 2016 With the invalidation of the EU-US Safe Harbor agreement in October 2015, privacy compliance has been top of mind for businesses and consumers alike. Focus on privacy can only be expected to intensify with constantly evolving policies being put into place by various lawmakers, social … Continue reading The Cost of Non-Compliance: Putting a Price on Privacy
