Mary Lister August 8, 2021 This past year, like too many other millennials, I bought a house. And very unfortunately, this house is in need of a lot of TLC. If you haven’t been paying attention, let me break the news: materials are very expensive these days. Headlines screaming about lumber and glass prices and … Continue reading How to Write a Price Increase Letter: 10 Tips and Examples
Tobin Lehman November 4, 2020 A common challenge we hear from prospects is that they are tired of ‘playing the price game’. What they mean by this, is that they are tired of being beaten down on price as the only true rating factor in their winning the new deal. This is the sad state … Continue reading Winning Deals on Something Besides Price
Zoe Gadd July 23, 2020 Bing is the world’s second-largest search engine and the obvious place to look for an alternative or addition to Google Ads. Despite having a fraction of the market share enjoyed by Google, Bing Ads is a highly-capable advertising platform that handles millions of searches every day. In this article, we … Continue reading Bing Ads Market Share and Price Comparison
Joe Martinez July 13, 2020 Google Ads price extensions are one of the manually created extensions within the platform. If your ad rank is high enough, these extensions can apply to your text ads on both mobile and desktop devices. Now, the name is pretty self-explanatory. It is a price extension, so we can showcase … Continue reading How to Improve Performance with Google Ads Price Extensions
Daniel Hopper June 19, 2020 Price is perhaps the most crucial aspect of the marketing mix to determine whether customers make the purchase. If priced too low, profit goes out the door and you must work harder. Priced too high, customers will overlook you. This article discusses several pricing strategies that businesses can use. Welcome … Continue reading 12 Ways to Price Your Products or Services
Steven Imke — May 10, 2020 Many negotiations revolve around price. Buyers want a low price and sellers a high one. When you need to get the best price in negotiations where it is unlikely you will be dealing with the other party again, you will want to extract as many price concessions from the … Continue reading How to Get Price Concessions in One-Off Negotiations
Micah Lally — February 12, 2020 How often do you land on a well crafted website and guess just how much it probably cost the owner? Are you able to estimate the pricing of every CTA, logo design, and exit pop-up? Is it a custom design or a template? Did they save money by building … Continue reading Website Design Cost: How to Build a Site That Converts at the Best Price
However, loyalty may be as much a function of inertia as anything else. Greg Sterling on November 26, 2019 Last year, Yotpo found that 90% of consumers surveyed considered themselves brand loyal, in contrast to the conventional thinking that loyalty was dead. That number hasn’t changed, according to this year’s survey of 2,100 U.S. adults; … Continue reading Brand loyalty remains high at 89%, driven by product and price rather than service
JJ Tyson — November 18, 2019 In ecommerce, we know that people abandon for a variety of reasons. Some consumers become distracted, some are chronic window shoppers, and some just don’t want to pay for shipping. However, one of the most common reasons for abandonment is perhaps the simplest: price sensitivity. Price sensitivity is friction … Continue reading How to Combat Price Sensitivity Using Price Drop Alerts
Dan Moyle — August 16, 2019 Follow @danmoyle — August 16, 2019 Kelsey needed a new website. At least, that’s what she thought after reading an article on websites, revenue, design, and the modern customer. After sifting through SEO, UX, CX, CRO, URLs, and so many other acronyms her head was spinning, Kelsey decided it … Continue reading Before You Accept a Website Design Price Think of This…
