Ad-supported streaming grows, while marketers demand better measurement and a greener supply path. Chris Wood on December 29, 2022 at 9:05 Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives … Continue reading 2023 Predictions: Digital media and advertising
Tag Archives: Predictions
2023 Predictions: Experience, Ecommerce and Transformation
Will automated chatbots be a force in marketing next year? There’s a better chance that headless commerce will be the story for 2023. Chris Wood on December 28, 2022 Marketers know you can’t have marketing technology without experimentation. There has to be a clearly defined use case, and that involves customers. So, as we … Continue reading 2023 Predictions: Experience, Ecommerce and Transformation
2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year
Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge. Chris Wood on December 27, 2022 Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the … Continue reading 2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year
Predictions for 2022: Workplace, Tech, and ESG Points
Predictions for 2022: Workplace, Tech, and ESG Points Calendar / 29 Apr 2022 If business leaders have the fortitude to act, this year is ripe with possibilities. To clarify, there is no workplace crystal ball. We have arrived at the time of year when we are nearly ready to start the second quarter. We … Continue reading Predictions for 2022: Workplace, Tech, and ESG Points
The Future of Digital Advertising: 7 Predictions for 2022 & Beyond
The Future of Digital Advertising: 7 Predictions for 2022 & Beyond Mohsin Ali / 31 Mar 2022 Every year, we witness new and startling digital trends that establish the foundations for the future of marketing. And in a year as wild as 2021, we’ve not been disappointed. The digital marketing trends in 2022 are … Continue reading The Future of Digital Advertising: 7 Predictions for 2022 & Beyond
NFT 2022 Predictions, Reflecting, and Evolving
NFT 2022 Predictions, Reflecting, and Evolving Deanna Ritchie / 06 Mar 2022 Last year, Clubhouse rooms were booming, artists were learning about NFTs, and nobody knew what would happen next. The space has grown exponentially in the last year, much above anyone’s expectations. For example, from 1/1 auctions on Foundation to the PFP collecting … Continue reading NFT 2022 Predictions, Reflecting, and Evolving
2022 Predictions: CTV and cross-channel advertising
What marketers in the new year are looking to gain from increased programmatic investments. Chris Wood on December 30, 2021 2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic … Continue reading 2022 Predictions: CTV and cross-channel advertising
7 Workforce Trends & Predictions to Consider in 2022
Sammy Courtright December 30, 2021 Do you remember what work was like five years ago? It’s more difficult to recall than one would think. The way we work has changed by leaps and bounds – largely triggered by working from home during Covid – and isn’t going to stop changing anytime soon. As we prepare … Continue reading 7 Workforce Trends & Predictions to Consider in 2022
2022 Predictions: Data strategy and privacy
Experts tell us how marketers will use data analytics to manage more effective customer engagement and staffing in physical locations. Chris Wood on December 29, 2021 In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand … Continue reading 2022 Predictions: Data strategy and privacy
2022 Predictions: E-commerce everywhere
Social commerce, shoppable ads and how e-commerce buying will evolve in the new year – and even impact offline retail. Chris Wood on December 28, 2021 Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater … Continue reading 2022 Predictions: E-commerce everywhere
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