Tag Archives: Predictions

2022 Predictions: CTV and cross-channel advertising

What marketers in the new year are looking to gain from increased programmatic investments. Chris Wood on December 30, 2021 2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic … Continue reading 2022 Predictions: CTV and cross-channel advertising →

7 Workforce Trends & Predictions to Consider in 2022

Workforce Management

Sammy Courtright December 30, 2021 Do you remember what work was like five years ago? It’s more difficult to recall than one would think. The way we work has changed by leaps and bounds – largely triggered by working from home during Covid – and isn’t going to stop changing anytime soon. As we prepare … Continue reading 7 Workforce Trends & Predictions to Consider in 2022 →

2022 Predictions: Data strategy and privacy

Data Strategy

Experts tell us how marketers will use data analytics to manage more effective customer engagement and staffing in physical locations. Chris Wood on December 29, 2021 In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand … Continue reading 2022 Predictions: Data strategy and privacy →

2022 Predictions: E-commerce everywhere

Predictions

Social commerce, shoppable ads and how e-commerce buying will evolve in the new year – and even impact offline retail. Chris Wood on December 28, 2021 Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater … Continue reading 2022 Predictions: E-commerce everywhere →

2022 Predictions: Customer Experience & Digital Experience

Predictions

And yes, mixed and augmented reality, and even virtual reality, are part of the customer experience & digital experience moving forward. Chris Wood on December 27, 2021 Marketers will be engaging with more customers in three-dimensional virtual spaces next year. As the virtual ecosystem evolves, it won’t be limited to a single technology or walled … Continue reading 2022 Predictions: Customer Experience & Digital Experience →

6 key marketing ops predictions for 2022

Marketing Operations

Marketing operations is finally having its moment in the spotlight and it’s not going to give it up any time soon. Darrell Alfonso on December 21, 2021 2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need … Continue reading 6 key marketing ops predictions for 2022 →

Holiday Season Planning – 2021 Predictions

Holiday Season

Jeremy Brown November 17, 2021 It is that time of the year again! For many people, November means shorter days, colder weather, and a countdown to the holidays – but for marketers and retailers, it’s the busiest time of the year and there’s a lot to do between now and the New Year. In this … Continue reading Holiday Season Planning – 2021 Predictions →

2021 Top 10 Business Predictions

Predictions

Shep Hyken January 8, 2021 Every year I write my customer service and customer experience (CX) predictions in my Forbes.com column. This year, I thought I would share a brief version of them with our Shepard Letter subscribers. So, here are my Top 10 Predictions for 2021: Customers continue to get smarter. This has led … Continue reading 2021 Top 10 Business Predictions →

5 Predictions For 2021

Predictions

Tony Zambito January 1, 2021 The prevalent uncertainty of the COVID-19 pandemic in 2020 will remain and be a part of 2021. There is no getting around it. The inevitable surge of the winter months into spring of 2021 will make sure of that. While vaccines offer a pathway to an increase in business activity … Continue reading 5 Predictions For 2021 →

5 Predictions for the Modern Workplace in 2021

Predictions

Sammy Courtright November 29, 2020 Many people look at the New Year as an opportunity to make a fresh start in their lives with health, goals, and good intentions. However, companies can also do the same thing due to everything they have gone through in terms of adjusting to remote work in 2020. There’s a … Continue reading 5 Predictions for the Modern Workplace in 2021 →