As you integrate data to create a complete picture of your customers, you must always place an added emphasis on the brain. Jade Bunke on June 15, 2020 Do you want to predict the future? The ability to foretell how customers might respond to a new product or service can translate into millions. But it’s … Continue reading How using neuroscience can help capture customer sentiment and predict future behavior
Sara Card — January 13, 2020 As a marketer, do you ever wish you could predict the future? If you could just figure out which shoppers were more likely to buy something in the next month, for example, you would know which of them to target with ads. If you could just identify which customers … Continue reading Predictive Modeling: How Data Can Help You Predict the Future
Karl Sakas — November 11, 2019 Follow @KarlSakas Your client has a new boss? Here’s how to make it a win instead of a loss. There’s an old joke about executive turnover: “When a new CEO starts, they have three ‘jobs’ to do: Hire someone, fire someone, and rearrange the furniture.” When your client’s boss … Continue reading Your Client Has a New Boss? We Can Predict What’ll Happen Next!
Anastasiya Rashevskaya — July 11, 2019 — July 11, 2019 Artificial intelligence (AI) has the potential to substitute humans in different tasks including the ones that require professional analysis. While 30 years ago big data analysis was a costly and time-consuming process, with the advent of AI tools, business owners can delegate this task to … Continue reading 3 AI Tools to Help Predict eCommerce Consumer Behavior
Search: How Bing, Facebook Will Predict Consumer Purchases by Laurie Sullivan , Staff Writer @lauriesullivan, November 30, 2018 Google, Microsoft, Facebook and a slew of other companies continue to build algorithms that predict when, where and how consumers will make online purchases. The most recent technology comes from Intent Lab, a research unit of Performics and … Continue reading Search: How Bing, Facebook Will Predict Consumer Purchases
Gazing into her crystal link building ball, columnist Julie Joyce says it’s hard to tell if your links will even be in place, much less be effective, in the future. Julie Joyce on February 28, 2018 Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide … Continue reading Can you predict what the future holds for your inbound links?
by Christine Watts Follow @IOUFinancialOctober 18, 2016 As the weather starts to cool, merchandisers’ thoughts turn to Black Friday, the day after Thanksgiving, while online sellers are more interested in Cyber Monday, three days later. Then comes the whole Christmas shopping frenzy, and the post-Christmas bargain hunting. In all cases, getting your inventory right can … Continue reading How to Predict Your Inventory Needs for the Holidays
by Justin Wong December 20, 2015 Follow @CurvecommsDecember 20, 2015 We’re willing to bet the world of online marketing is going to look very different one year from now. The industry has already shifted at a phenomenal pace in 2015, and we’re convinced 2016 is going to be more of the same. 1. Stronger Social … Continue reading Three Ways We Predict Online Marketing Will Change In 2016
Larry AltonAugust 20, 2015 Whether you’re a small business or Fortune 500 company, properly forecasting your company’s growth is one of the most important educated guesses you’ll have to make year after year. “For small businesses to grow and succeed, they should adopt new trends that make consumers loosen their pockets,” says Shashi Bellamkonda, a … Continue reading How You Can Predict the Future of Your Business
Joe LeeJuly 8, 2015 Peter Drucker famously said that “The best way to predict the future is to create it”. There’s more to this quote than you might think at first glance. Too often we hear about the fast followers or the Kodaks of the world that fail to constantly re-conceive the future or fail … Continue reading Predict the Future By Creating It