Kais Khadhraoui — April 20, 2020 Search for the term “unboxing” on YouTube and you’ll discover almost 80 million results. Filter your search results for “This Year”, and you’ll see over 50 million of those results are for the past year alone. Unboxing videos have taken the video and marketing world by storm. Knowing unboxing … Continue reading 8 Best Practices for Unboxing Videos
Tag Archives: practices
Facebook Ads 101: Best Practices
Emily Stephens — April 16, 2020 Facebook Ads are an effective way to reach hyper-targeted audiences with engaging content. Depending on your business, goals, and core demographic, Facebook can be the perfect platform to boost leads, build awareness or increase website traffic. Though the Facebook Ad setup is fairly simple, without careful planning, it’s easy … Continue reading Facebook Ads 101: Best Practices
5 Examples of LinkedIn Showcase Pages (+ Best Practices You Need to Adopt)
Micah Lally — April 15, 2020 Most businesses have more than one type of audience or buyer persona. In fact, you’re probably targeting at least two or three different niches at any given time. LinkedIn has proven itself as an effective tool for reaching out to leads and speaking to your target audience. But you’re … Continue reading 5 Examples of LinkedIn Showcase Pages (+ Best Practices You Need to Adopt)
11 Research-Driven Best Practices for Increasing Form Conversion
Pam Aungst — April 10, 2020 When I’m auditing a website, I always recommend placing a conversion form somewhere in the design so that it appears on every page of the site. I often get questioned about my logic behind this, which is twofold: 1) Making the user perform an additional click and page load … Continue reading 11 Research-Driven Best Practices for Increasing Form Conversion
SEO Best Practices for Small Business
Debra Murphy — March 26, 2020 Every small business wants to rank on the first page of the search engine results. Ranking on page one increases traffic to your website and, ultimately the chance of new customers finding you. But that doesn’t happen without investing in SEO best practices. Search engine optimization, or SEO, is … Continue reading SEO Best Practices for Small Business
6 Practices for Rethinking WFH During COVID-19
Cheryl Gale — March 25, 2020 March, alongside many other Boston PR agencies – and frankly, agencies around the country if not the world – has made the shift to companywide work from home in light of the Covid-19 pandemic. Until now, WFH was mainly looked at as a cool perk for employees, an example … Continue reading 6 Practices for Rethinking WFH During COVID-19
Remote Agile (Part 1): Practices & Tools for Scrum Masters, Agile Coaches, and Product Owners
Stefan Wolpers — March 20, 2020 TL; DR: Remote Agile, Part 1: Practices & Tools for Scrum Masters, Agile Coaches, and Product Owners Agile has always been about colocation, about direct communication, physical boards, and all the other haptic and analog moments to create value in the digital realm. As a Professional Scrum Trainer, I … Continue reading Remote Agile (Part 1): Practices & Tools for Scrum Masters, Agile Coaches, and Product Owners
Updated SEO Practices to Enhance Your Website
Corie Stark — March 17, 2020 When it comes to building strong SEO to attract users to your site, the rules for best practices change frequently. That’s because SEO consistently adapts to reflect modern search habits, as well as Google’s consistent algorithm updates. But as the saying goes, “out with the old and in with … Continue reading Updated SEO Practices to Enhance Your Website
5 Technology Practices to Overcome the Market-wide Productivity Slump
Peter Daisyme — March 13, 2020 Productivity in the U.S. fell 0.3% in the third quarter of 2019. It may sound small. But, the issue can be put in a better light when you consider analysts had originally predicted a 0.6% increase. In addition, this was the first decrease in nearly half a decade. Business … Continue reading 5 Technology Practices to Overcome the Market-wide Productivity Slump
Get More Form Submissions With These Best Practices
Brent Morrison — March 2, 2020 A well-designed form is an important interaction between your business and a potential lead. If your form causes friction with users, you could be turning away potential business. It could be as simple as too many fields, or worse, a poor mobile experience. Whether it’s a simple newsletter sign-up … Continue reading Get More Form Submissions With These Best Practices
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