Ruthie AbrahamSeptember 6, 2015 Tell me if you’ve heard this one before. A company spends time, money, and creative efforts on designing brochures proclaiming the benefit of their products or service. They’re well-made–sharp colors, perfect ratio of graphics to text, and the text conveys the company’s products or service in a relatable, informative way. Wonderful. … Continue reading Is your Website Just a Brochure Online or a Powerful Sales Engine?
Today’s savvy local businesses are breaking into content marketing, but is it enough? Columnist Will Scott explains why pay-to-play native advertising is the up-and-coming way for local businesses to gain traction when it comes to custom content. Will Scott on September 4, 2015 Yes, content marketing is definitely a buzzword. But all it really means … Continue reading A Powerful New Tool In The Local Business Toolbox: Content Marketing Is Going Native
By Jessica Davis|2015-08-19T12:31:34+00:00August 20th, 2015|Content, Social Media Marketing|0 Comments How Is Content Curation Different From Content Creation? Content curation is the process of discovering, collating, and presenting content relevant to a particular topic. The function of content curation and content creation is similar since both aim at using content to engage target audiences on social … Continue reading 10 Priceless & Powerful Content Curation Tools
By Joseph McCullough August 18th, 2015 So you already understand the importance of proper URL normalization within a site’s structure. Great! … but where do you go from there? The htaccess file allows you to override certain decisions that the server makes in the background. What this means for SEOs is that we can manipulate … Continue reading 5 Powerful Awesome Htaccess Redirect Tricks [How To]
Erin Sagin August 17, 2015 When I speak with advertisers who are debating whether to explore paid search, one of the biggest sources of hesitation is click fraud. It may sound like paranoia, but it’s actually a very valid concern for many PPC practitioners. That said, fearfulness of click fraud is no reason to avoid … Continue reading 4 Powerful Ways to Eliminate Click Fraud in Your Account
By Pratik Dholakiya August 4th, 2015 Marketing once used to be about carefully debated messages that were packaged in the most appealing ways by people who looked like Jon Hamm for people who looked like you and I to buy more. No more. And that’s not a comment on the impending demise of an iconic series. … Continue reading 4 Powerful Ways You Can Automate Your Marketing
Paul EstcottJuly 27, 2015 Every entrepreneur, business person or digital marketer, regardless of the size of his company, will have to invest in email marketing at some point. It wasn’t always this simple. Several years ago, if you wanted to let people know that something is happening you had to go to your local newspaper … Continue reading 5 Powerful Email Marketing Software to Streamline your Outreach Efforts
Ernan RomanJuly 17, 2015 Human Data: The Powerful Differentiator “We believed that with tighter targeting we could increase engagement. By acting on insights from Voice of Customer research, we were able to go far beyond our previous segmentation strategies and now use in-depth self-defined life stages and attitudes toward certain product categories. As a result, … Continue reading Human Data: The Powerful Differentiator
Govind AgarwalJuly 8, 2015 Powerful promotion and social media – Sounds like a made-for-each-other phrase, doesn’t it? The way social media is empowering the world is just amazing! Social networking helps you build your brand’s identity in ways you had never imagined before. First and foremost, to powerfully promote your brand, you need to have … Continue reading How Do I Achieve Powerful Promotion Through Social Media?
Jon-Mikel BaileyJune 23, 2015 The biggest enemy of content marketing is the blank screen. The most difficult thing about creating content is getting started. That blank screen brings fear. Your mind goes blank. No content is created. This is bad. Sometimes you need some help to get the juices flowing. Sometimes the best content doesn’t … Continue reading Video And Podcast Interviews – Powerful Evergreen Content
