Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and keep customers engaged. Len Shneyder on September 6, 2018 Customer-centric marketing must absolutely deliver one thing: value. Here’s why. A recent report from The Radicati Group reports 124 business emails are sent … Continue reading Making potential customers happy: How to nurture the best possible leads
Rick Lepsinger — August 8, 2018 Follow @onpoint_llc — August 8, 2018 Free-Photos / Pixabay Today’s organizations understand the value of leadership. Every year, companies invest billions of dollars on leadership training to identify, prepare, and develop effective leaders. With so much emphasis on leadership, it’s worth taking a step back to reassess why leaders … Continue reading Is it Possible for Anyone to be a Leader?
Google Warns Against Possible Expansion Of ‘Right To Be Forgotten’ by Wendy Davis , Staff Writer @wendyndavis, July 26, 2018 Google is expressing concerns to the Department of Commerce that the so-called “right to be forgotten” could spread from Europe to other areas of the world. Judges on Europe’s highest court created the controversial right four … Continue reading Google Warns Against Possible Expansion Of ‘Right To Be Forgotten’
How do you know if real humans or bots are clicking on your ads? Columnist Soo Jin Oh dives into the results of a test monitoring fraudulent behavior and discusses the takeaways for online advertisers. Soo Jin Oh on January 30, 2018 The digital advertising industry’s got a big problem, and it’s not going … Continue reading Recognizing the subtle signs that point to possible ad fraud
Mike Hasler — May 17, 2017 — May 17, 2017 True or false: your outsourced contact center provider is just another vendor. Attempting to establish a strategic partnership with your contact center is like chasing a unicorn. It’s a valid question. There are plenty of areas of your business that you outsource without a second … Continue reading Chasing Unicorns: Is It Possible to Have a Strategic Partnership with Your Contact Center?
Matt Goldman — May 12, 2017 Follow @TheOriginalBull— May 12, 2017 Peruvian fashion and portrait photographer Mario Testino once said, “However spontaneous I hope a photograph will look, I always put a lot of thought into how I can make it happen.” Mastering the art of cross sales is much the same thing. While it’s … Continue reading When Upselling Isn’t Possible: Try Cross Selling
Jody Glidden — November 21, 2016 — November 21, 2016 Most lawyers view cross-selling the same way millennials view social security. They realize it’s intended for the greater good, but the personal benefits are unclear, and they sure aren’t going to contribute more than what’s required. Let’s suppose for a second that lawyer pay was … Continue reading Yes, It Is Possible for Law Firms to Succeed with Cross-Selling
by Jennifer Frances Follow @socialbeesmediaSeptember 23, 2016 Back in June Twitter shared some insights on the efforts they now make to increase the amount of video Tweets on the platform. And now Twitter monetization is made possible for creators of all kinds with the expansion of Twitter’s creator revenue program. Find out all about it … Continue reading Twitter Monetization Now Possible With Twitter Pre-roll Ads
by Hana LaRockSeptember 16, 2016 Email marketing is a tough game to play. Though most people communicate through email more than any other avenue today, using email as a means of marketing is another story. This is because there are a lot of reasons why email marketing can fail. Sometimes, people aren’t interested in subscribing … Continue reading Is It Possible We’re Already In the Future of Email Marketing?
by Mark Cameron July 26, 2016 Follow @markrcameronJuly 26, 2016 Many new data-driven, targeted, marketing techniques are now possible, but recent evidence suggests that some may actually do more harm than good. Developing a simple and effective digital communications strategy isn’t easy. Getting it right requires the leadership of a business having a clear understanding … Continue reading Behavioral Targeting – What is Possible vs. What is Right
