Tag Archives: Political

11 Lessons From Political Listening to Supercharge Your Digital Strategy

Augustus Franklin — February 16, 2017 Follow @augfrank— February 16, 2017 Long before the internet emerged as a powerful medium to reach out to your audience, political organizations invested in expensive broadcast campaigns. Politics has always been about listening. Woodrow Wilson, who was President of the United States a hundred years ago, said, “The ear … Continue reading 11 Lessons From Political Listening to Supercharge Your Digital Strategy →

Local Political Campaigns and Programmatic Advertising

by Andrew Fischer Follow @AndrewFischer_1September 13, 2016 Political campaigns have always spent heavily on advertising. The earliest American elections featured candidates circulating expensive printed pamphlets to help convince voters. Dwight D. Eisenhower was the first U.S. Presidential candidate to seize the power of television advertising in 1952 with a series of commercials entitled “Eisenhower Answers … Continue reading Local Political Campaigns and Programmatic Advertising →

How to Survive Social Media Overwhelm During Times of Political Upheaval.

Social Media Utilization

by Jane Binnion Follow @janebinnionAugust 17, 2016 Its been a hectic and intense few weeks here in the UK, and most of the rest of the world too. And that is all very much reflected in social media, which is increasingly where people seek their news updates. This can all feel a bit overwhelming and … Continue reading How to Survive Social Media Overwhelm During Times of Political Upheaval. →

Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook

Facebook

8 On-The-Chin Combinations to K.O. Federal and State Leaders and Their Entourage [DING! DING!] LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event — political social advertising season. From Madison Square Garden to the MGM, political advertising agencies are training for The Big Fight… for engagements and the ultimate … Continue reading Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook →